Online videos causing viral buzz
Posted by Manuela Barreto @ February 2nd, 2009 in Viral Marketing
It’s been a while since we featured viral videos on our 77Lab.
Don’t you sometimes wonder how a video reaches 100,000 views? Usually it’s not necessarily a natural process in which this happens, it’s precisely why we call them ‘viral’, because they spread quickly and widely throughout the Internet. People share them via emails, sms, social networks (Facebook), forums and blogs of course.
I just ran across a cool site dubbed Viral Video Chart by Unruly Media-the company behind the chart, which classifies videos according to popularity from the different video sharing sites, mainly the three most influential: YouTube, MySpace and Google Video.
Basically, the guys at Unruly Media browse several million blogs a day to see which videos are creating the most buzz. They take two main aspects into consideration, the number of times the video is linked to and the number of times the video is embedded.
Every day, Unruly Media posts up the top 20 videos of the day. Sometimes in their charts you might see videos from the previous day etc, if not, that means they’re obviously not popular anymore and a new list is then cooked up featuring hot, new content.
A cool aspect of the site is that for every video featured on the Top 20 chart, they include colorful line charts and pie graphs displaying a recap on the total views, buzz by language, trends and an entire list of all the blog posts that have made reference to a particular video.
I’ll leave you now with a couple videos taken from today’s Top 20 chart which have definitely made their way into the headlines these days:
Last 5 posts in Viral Marketing
- Another Facebook twitterization, the "via" feature - January 19th, 2010
- Future whereabouts of viral video, mobile and online display advertising - January 5th, 2010
- Let's all Wave Goodbye to 2009 - December 23rd, 2009
- Leveraging technology and social media to create Buzz - July 31st, 2009
- Word of Mouth Marketing: How to get people to talk about you - June 18th, 2009
Comments
Peter
February 3rd, 2009
Nice site…and very useful. Just a note that the top video was aired during the super bowl and had already been seen by 90 million people on US television. Interesting that today’s viral videos (as both examples above) often stem from people’s desire to watch offline TV commercials.
Skittles on Twitter , 77Lab
March 2nd, 2009
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