YouTube aspires to sign Hollywood actors
Posted by Manuela Barreto @ January 30th, 2009 in Video Advertising
Is YouTube’s new venture going to bring in the cash for Google?
The leading user-generated site is signing a deal with William Morris Agency which represents actors such as Denzel Washington and Russell Crowe. The idea behind such deal is to allow YouTube to play a significant role for the agency while putting its hands on more professional content.
On the other hand, the agency and actors would benefit from this deal by getting an ownership stake in the videos they produce for the website plus massive distribution of the content that the agency by itself could never accomplish.
Hosting videos starring top A-list Hollywood actors could really boost YouTube’s reputation as the next-generation video entertainment source and perhaps get the cashier to start ringing everything up.
As reported by comScore, YouTube received 100,000 million visitors this past October. The downside to this is that the website can only profit from those ads placed by companies like CBS or Universal Music and not ads within content uploaded by random users.
YouTube is really shooting for stardom with this deal. It will become a hub for Hollywood stars and superior video content, which somewhat reflects a similar effort to the webcasted YouTube Live 2008 this past November .
However, how exactly does Google intend to pay all these A-list artists and agency after struggling to monetize the video-sharing website?
Last 5 posts in Video Advertising
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Could you please provide captions/subtitles so that I may know what Marco C. is...