Yes We Can: a great example of new media video and viral advertising
Posted by Marco Corsaro @ March 28th, 2008 in Video Advertising
I guess most of us agree that Video is the most powerful medium.
Viral, instead, is the magic wonder sought by all marketeers…it means reach at no cost whatsoever.
Video + Viral could be the formula for a terrific success…YouTube, the Web2.0 social media, makes everything possible.
The team supporting the Democratic Candidate Obama Barack has realized the opportunity offered by Video 2.0 and developed a very engaging and emotional video called “Yes We Can” that has quickly become one of the most viewed on YouTube.
If you do a quick search for “yes we can” you will find many versions of this video and even just looking at the first 5 or 6 you will realize the power of viral…over 15 million people watch it…
At 77 we like to show this video as a great example of what people’s creativity, new media and viral can do…and maybe it will not be a coincidence if Obama becomes the first, most powerful black person in the world…
77 – yes we can: enjoy the video
Last 5 posts in Video Advertising
- YouTube launches Promoted Videos outside the U.S. - October 15th, 2009
- Online videos more popular than ever before? - August 31st, 2009
- The use of corporate videos to communicate your organization's strategies - May 26th, 2009
- YouTube: The New Viewing Experience - April 1st, 2009
- President Obama to answer America's questions online - March 25th, 2009
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