Yes We Can: a great example of new media video and viral advertising

Posted by Marco Corsaro @ March 28th, 2008 in Video Advertising

I guess most of us agree that Video is the most powerful medium.

Viral, instead, is the magic wonder sought by all marketeers…it means reach at no cost whatsoever.

Video + Viral could be the formula for a terrific success…YouTube, the Web2.0 social media, makes everything possible.

The team supporting the Democratic Candidate Obama Barack has realized the opportunity offered by Video 2.0 and developed a very engaging and emotional video called “Yes We Can” that has quickly become one of the most viewed on YouTube.

If you do a quick search for “yes we can” you will find many versions of this video and even just looking at the first 5 or 6 you will realize the power of viral…over 15 million people watch it…

youtube-broadcast-yourself.gif

At 77 we like to show this video as a great example of what people’s creativity, new media and viral can do…and maybe it will not be a coincidence if Obama becomes the first, most powerful black person in the world…

77 - yes we can: enjoy the video

Popularity: 41% [?]

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that’s what you think.. I heard they’re still taking people in who are...
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