Viewdle, the revolutionary video search platform
Posted by Manuela Barreto @ February 12th, 2009 in Video Advertising

The pseudo young media platform that has been causing quite alot of buzz- also Start-Up of the Year at LeWeb ‘08, same at the Plugg European Web 2.0 and runner up at the Twiistup event taking place tomorrow in LA-, Viewdle, is being recognized internationally for attaining a numerous of significant milestones during its short life due to its revolutionary video search technology.
Viewdle’s technology is currently being used by Reuters, (what better endorsement)- its video search technology recognizes people’s faces on screen. While we’ve only been used to video search based on keywords related to the title of the video or the text around it, Viewdle actually sees the videos and better yet, recognizes the person in the video.
Reuters is using it along with their videos news inventory which allows users to search within their catalogue for a specific person. “Our goal at Reuters Labs is to proactively identify emerging technologies that add value to our trusted news offerings and keep Reuters at the forefront of the evolution of digital media,” said Nic Fulton, chief scientist at Reuters.
The platform serves for indexing videos frame-by-frame (55 frames per second) and create a “real-time index of true on-screen appearances with unrivaled accuracy and relevance.”
Video content owners who use Viewdle will be able to extract metadata not through text-based indexing but instead directly from news, videos and entertainment shows, in real-time, will maximizing the relevancy, usage and monetization of the video content.
According to Reuters, Viewdle is the new way to search, no more waiting for download or buffering to check the relevancy of returned results, no more irrelevant search results.
Check out the Viewdle Facebook Application!
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