Video content analysis: an update
Posted by Admin @ September 13th, 2007 in Video Advertising
As Clickz rightly points out, there seems to be a new company every month that promises to be able to automatically analyze the content of a video. This month, that company is called Digitalsmiths. The company claims to be able to analyze a video by scanning it frame-by-frame, analyzing the audio and, of course, the tags and META elements. The general idea about this product across the net is ‘we’ll have to see it first’ and we at 77 must agree with that.
Background
As we have said before, the success of video advertising will largely depend on the advertising being targeted. Online video marketing can distinguish itself from traditional TV marketing by attaching the appropriate ads to the diverse video content. Targeted video advertising is only possible when we can accurately analyze the content of online videos.
At 77 we doubt if we can ever completely rely on computers to analyze the content of a video accurately. What is more important, the content of a video might have nothing to do with the intentions of its viewers, especially if the video is analyzed frame-by-frame. For example: attributes – let’s say a car – in a video can be in every frame and can even be part of a conversation, without any of the viewers having a special interest in cars.
As soon as we have a decent example of this new technology at work, it will be posted here.
Last 5 posts in Video Advertising
- YouTube Sponsored Videos open a new horizon for online marketing - November 13th, 2008
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- Live Streaming Video: What is the reach of this new tool? - September 3rd, 2008
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It worked for me in Swedish for a Swedish web site today so I think it already...