The use of corporate videos to communicate your organization’s strategies

After Dimensione Danza’s decision to venture into the waters of social media where the brand has primarily chosen Facebook to tap into its 200+ global user base in order to create brand awareness and communicate their most recent activities, they thought it was now time to communicate their latest online implementations to all agents and distributors.

It is very important to keep in mind that as social media is changing the way business, internally and externally, is conducted, it is not only important to listen to the on-going, multi -faceted conversations of your customers’ demands while interacting closely with them, but it is also fundamental that external parties, such as partners and stakeholders, are up-to-the-minute with your communication strategies.

In order to achieve this, Dimensione Danza, with the support of 77, has created a corporate video that clearly plots out the trends and social media tools the brand has adopted as part of their marketing strategy in order to keep everyone aligned with the company’s objectives.

The video was entirely conceived by 77, the rendering and post-production was done by Paolo Corsaro, founder of Zeroinquadro, a company that specializes in the production of  corporate and viral videos.

Marco Corsaro, 77Agency Managing Director has affirmed that:

“developing this video was an interesting and great opportunity to demonstrate what new media can represent for companies and the potential that leveraging social media can have on businesses today. It was also a good opportunity to bring together the talents of 77 and Zeroinquadro. We hope we will be able to repeat this experience with many other of our customers”

The project was conceived solely to communicate in a simple and effective way the latest trends and Web channels Dimensione Danza has decided to use for the implementation of their online promotional activities.

The video is not yet available to the public, however, click here to view the article featured on DailyNet.

This entry was posted on Tuesday, May 26th, 2009 at 5:02 pm and is filed under Video Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply