TechCrunch’s Video Poll: Text Ads alongside videos the way to go?!

The majority of the respondents of TechCrunch’s poll on video advertising seem to think that Contextual text Ads around a video will prove to be the best way of advertising on online videos. Even though this is for sure the least intrusive method of advertising, at 77 we seriously doubt this will become the main means of marketing.

This poll seems to reflect what form of advertising users would like to see when they watch video online, not necessarily what they think would be the best method to advertise. In that sense, it’s noteworthy that users seem to go with the least intrusive of all methods. Dead last in the poll are, for now, pre-rolls, mid-rolls, and post-rolls.

TechCrunch further mentions these numbers:

‘A recent study by IBM, titled “The End of Advertising as We Know It,” found that 40 percent of the 2,400 consumers and 80 advertising executives it surveyed found ads during an online video segment more annoying than any other format.’

but does not point out that it just might be that 40 percent of the respondents did not know any other form of advertising than the pre-roll or post-roll. The LINK IBM report itself does not provide clarification.

In short, we think that it’s too early to give up on ‘in-roll’ video advertising; also because people have just gotten used to free ad-less content that the networks have been throwing at them to attract a large customer base. Now that the time has come to monetize on popularity, the public will soon get used to the television-like marketing form.

This entry was posted on Thursday, November 15th, 2007 at 11:37 pm and is filed under Video Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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