Radiohead and Google, together for open source video ‘House of Cards’

Radiohead has recently launched their promo video for their new ‘House of Cards’ single, which they filmed without using any cameras or lights, instead they did everything using a visualization technology which captures the shapes and relative distances of objects and plots them in 3D images.

The technology is comprised of a scanning system called Geometric Informatics, that produces structured light to capture three-dimensional images in close-up. It’s mere data absorption. Awesome.

Then, for depicting the surroundings and larger range atmospheres, like LA suburban scenes,  they used another technology called Velodyne Lidar system. Impressively, this system uses 64 lasers rays all moving in 360 degrees at a rate of 900 times per minute and it’s how it plots the surroundings.

In addition, the band has teamed up with Google to share this data to anyone that might be interested in creating his/her own video of the sort. The data is available through the Google Code Site and just to help out some more, it allows users to play around with the data until eventually succeeding in the creation of a ‘video’. If so, users can also share their creations by posting them up on the YouTube group.

Go ahead, try it out, I’ve been kind enough to give you something to do over the weekend! Otherwise, watch the video below.

This entry was posted on Friday, July 18th, 2008 at 6:55 pm and is filed under Video Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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