Online Video Advertising; virally displaying your brand on the Web

Online video ads continue to deliver promising stats today thanks to its popularity and non-stop increase in viewers. For this reason brands should continue investing in online video advertising and not just rely on plain online text ads to bring something to the table. As numbers clearly show, apart from the fact that 75% of US Web users watch online videos, online video advertising is still a prominent, (cheap!) and engaging method to get the message out there to a potential and vast audience.

Come to think of it online video has become the new form of entertainment for many and now with concrete user-generated content initiatives such as Al Gore’s Current TV, they appeal more to the masses cause its basically attainable by anyone and everyone, moreover, it gives an opportunity to be a part of something.

In addition, what’s even better about this modality, which TV has never been able to offer, is being able to have on-the-spot interaction with people within your community, or other surfers and other networks in general. Its the beauty of online video; it can be virally spread, easily, by giving viewers the choice to diffuse, comment, share and spread the ‘brand’ to the internet universe. It’s an advantageous way to maximize your budget since you can reach vast audiences, at a relatively lost-cost.

I actually wanted to show you something I ran into while taking a stroll along cyberspace. What caught my attention was that this type of art, ‘street art’ has been known for ages. We’ve seen it represented in the form of graffiti just that this type of ‘art’ conveys a different message to that of just plain words sprayed painted on a wall. In fact, street art, as the name discloses, is indeed an art. And sometimes it can be overseen, but thanks to the innate social nature of the Internet, artists such as BLU, an Italian street animation artist, have been able to step out from behind the scenes and indulge us with creations such as these:

I just think its brilliant how the artist managed to bring his art to life by incorporating it with the online aspect of it. This individual’s work is no longer stagnantly sitting on a wall, instead, its out there, seen and enjoyed by everyone and shared amongst friends, which is exactly how I came across it.

What I’m trying to say is, nowadays you can exploit just about anything through online video advertising. From an individual basis to mass products to just about everything that exists today; it can all be massively and effortlessly diffused wherever, targeted to your exact audience, exact demographics…its all about becoming ‘digital’, and it will certainly continue to grow and evolve.

This entry was posted on Wednesday, May 21st, 2008 at 4:34 pm and is filed under Video Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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