Hulu.com online video launches, leaves criticasters speechless

Posted by Admin @ April 1st, 2007 in Video Advertising

hulu_launch_marketing_103007.jpgHulu.com has launched its limited beta yesterday, and we at 77Lab are still waiting for an invitation! Ridiculous as this is, we can let you know that the new online video service is getting raving reviews, after often being ridiculed on various blogs during its development phase.

Hulu is a site where anyone can watch licensed video for free, supported by advertisements. The true television model online, but viewers will be allowed to watch what they want, when they want to. It has some major advantages over YouTube and Joost: it offers officially licensed, professional quality content like Joost, but no programs need to be installed, like on YouTube. So far, the site shows NBC and Fox programs such as The Office and The Simpsons.

The New York Times further points out that users can make their own video clips and post these on their websites or send them to friends through email. It touches on the fact that ‘Hulu wants to offer the rich video that people are used to seeing on television,’ and that this might present huge costs which will have to be compensated for by advertising. So far, the channel runs mostly commercials of car brands – as usual – but Hulu is obviously looking to expand their advertiser group. The point will be: how much advertising do they need to run to clear their overhead costs, and how much advertising will the public put up with to watch content for free? We think Hulu could profit of targeted marketing, if they can successfully demographically identify their customers. Public reviews will help here.

We expect this to be a major turning point in online video (marketing), and as soon as our invitation is in, we will let you know.

I like it!
Share and Enjoy:
  • Digg
  • Sphinn
  • Reddit
  • del.icio.us
  • StumbleUpon
  • Technorati
  • email

Leave a Reply

77Community
Already a member?
Login
Login using Facebook:
Last visitors

77Categories

77News

View all news

77Bloggers

Popular Posts

Blogroll

77Events Calendar

View all events

Our feeds

77People We Know

View all people

Recent Comments

Lavenia Ritchhart
Should I get a VPS? Right now I am using ixwebhosting but they keep turning off...
Best Forex System
People have to realize the importance of educating themselves before trading,...
Dinesh Yadav
I see your blog and i really impress your blog.

77Academy

Our fast-track new media training program for top business & marketing graduates.

77Twitter

77Friendfeed

News Archive

Our Licence

Creative Commons License
77Lab is proudly licenced under a Creative Commons Licence.

Badges

Add to Technorati Favorites

SEO Blogs - BlogCatalog Blog Directory

Marketing / SEO

Marketing & SEO Blogs - Blog Top Sites

Widgets