Google AdWords is rolling out video ads in search results sponsored links
Posted by Riccardo Campaci @ March 26th, 2008 in Video Advertising
A video could be worth more than a thousand words.
This could be a new Google advertising slogan: as you can see in the image below, the “Big G” is spreading out its new ad models with videos embedded directly into AdWords search results. Video ads are triggered by searches like “smartphone” or “Intel“.
Our opinion at 77, is that AdWords is becoming more “Ad” and less “Words” everyday. Google is expanding its advertising dimension, offering new possibilities for a publisher to express his creativity through different ways, in order to communicate a stronger “message”.
The introduction of videos inside the mechanism of AdWords could provide new solutions for those who need to reach a broader audience (the search audience) with a vivid message. Simultaneously, this is done with the well-known simplicity of Google tools, efficient, as well as unobtrusive.
77 will get this new advertising opportunity to help its clients reach their goals, knowing how relevant it could be- for an advertising campaign - to be able to express a winning message using a strong medium.
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