Gatorade, Absolut, Levi’s; popular viral videos circulating the Web
Posted by Manuela Barreto @ August 5th, 2008 in Video Advertising
Gatorade, Absolut, Levi’s, Stride Chewing Gum; no need for apparent product placement, just some subtle advertising and they’re off virally spreading in YouTube’s powerful universe.
But then again, can anything be subtle on YouTube?
Having said that, I would like you to refer to the set of videos below, where you will notice brands such as Gatorade not being mentioned at all throughout the streaming, ultimately allowing the video speak for itself.
It’s a new style of advertising that companies are picking up to creatively diffuse their brands on YouTube, without the need for product placement or visible product Logos.
Take a look:
Kanye West
Gatorade
Levi’s Jeans
Stride Gum
Last 5 posts in Video Advertising
- The use of corporate videos to communicate your organization's strategies - May 26th, 2009
- YouTube: The New Viewing Experience - April 1st, 2009
- President Obama to answer America's questions online - March 25th, 2009
- Coca-Cola's new spot sends positive message to the world - March 19th, 2009
- ThruYOU: true music made from YouTube - March 17th, 2009
Comments
Alex
August 13th, 2008
I found your site on technorati and read a few of your other posts. Keep up the good work. I just added your RSS feed to my Google News Reader. Looking forward to reading more from you down the road!
m.barreto
August 13th, 2008
Hey Alex,
that’s great!
Thanks for the feedback…see you around!