Flash streaming available on TV
Posted by Admin @ December 29th, 2007 in Video Advertising
Although it received little press, England based Oregon has recently ‘released a technology feature that makes it possible for consumers to access and control Adobe Flash streaming video directly on TV,’ according to Digital Media Europe.
The option to watch streaming video on TV is a huge step towards the merge of television and Internet, a development that was up to now held back by lack of processor speed and CPU power requirements.
At 77 we can’t help pointing out that we’re moving towards an age where we, as marketers, chose only the video content we advertise on and completely disregard the time slot it would appear in. Within a few years, there will be no need for TiVo or TV guide as all the programs will be on-demand. Market research will have to be more accurate to identify viewers of programs and their interests, but targeted marketing can be much more precise. Christmas holidays 2007 might be a good time to consider how you will use on-demand TV as a marketing vehicle.
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You tube and Orkut have always been excellent in selecting there audiences, that is...