Coull Engage: interactive videos to increase user engagement

I can’t get enough of these ground breaking video platforms we keep stumbling upon. This particular one was brought to me by one of my colleagues in London and thought it was definitely worth singling out.

It’s a new technology that allows website publishers, advertisers and creative agencies to enrich new or existent video content into becoming incredibly interactive in order to drive more sales and leads.

Coull Engage makes more of existing videos or you can design your media campaigns from scratch and give e-commerce a whole new meaning. Coull makes your videos as interactive as you want them to be by making as many products or characters clickable so you can get the best out of your advertising.

According to Coull, an engagement rate for interactive video ads of 29% was observed in some leading brand’s campaigns which have adopted the Coull video technology. Some of the starring brands include MSN, Renault, Bebo and Lycos.

Take a look at the Nike ACG video below as a sample interactive video that uses Coull:

As you can see, each item of clothing and accessory featured in the video has been assigned its own tag (marked with brackets).  Users can click on the product of their choice and a separate window pops up with the featured product, containing the product description and call-to-action. A further click will then take you straight to the product page on the brand’s actual site, in this case, the Nike Store.

The Coull Dashboard provides you with a real-time monitoring, tracking and measuring of your ads performance where you can create, upload, modify and set parameters to your video.

If exploited correctly, Coull could be a great affiliate marketing tool. It’s also a great product placement tool for brands to engage with the right target audience, hence drive sales to your website.

Regardless of where your video campaign is placed- websites, microsites, social network profiles-  Coull will always embed the tracking and reporting options that enable you to keep track of your online campaign at all times.

This entry was posted on Friday, February 20th, 2009 at 6:47 pm and is filed under Video Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply