Closer look at online videos for 2009
Posted by Manuela Barreto @ January 22nd, 2009 in Video Advertising
Just ran across MediaPost Publications post on the recent survey ran by PermissionTV which throws light despite the current financial meltdown that’s sweeping the world’s markets.
400 senior- level decision-makers defined online video as the ‘top priority’ for digital marketing budgets. As we know online video proves to be quite effective and the impact on brand awareness and branding can be great.
The study backs this statement up by showing the importance of online video in business’ strategic plans. For example, the top three results for digital marketing anticipated focus regarding the different online ad formats go as follows: online video scored a total 66.8%, followed by social media with 41.6% and search with 34.1%. That’s more than 2/3 of respondents who voted for online video.
However, I consider this small table below as the most important data provided by the survey:
Basically, more marketers are embracing the medium and results clearly depict the rivalry between traditional and online advertising.
In short, marketers are planning to use online video in their mix for 2009 and beyond.
This is good news people!
Last 5 posts in Video Advertising
- YouTube launches Promoted Videos outside the U.S. - October 15th, 2009
- Online videos more popular than ever before? - August 31st, 2009
- The use of corporate videos to communicate your organization's strategies - May 26th, 2009
- YouTube: The New Viewing Experience - April 1st, 2009
- President Obama to answer America's questions online - March 25th, 2009
i am often bumping about the internet almost all of the day as a result I choose...