Bebo opens video channels and shows… mostly trailers
Posted by Admin @ November 16th, 2007 in Video Advertising
Bebo, Britain’s most popular social network, announced the addition of video channels to their site. Partners so far include Channel 4, ITN, BSkyB, BBC, CBS, MTV, ESPN, and online networks such as Crackle, Ustream, Last.fm, and JibJab.
That seems like quite a bit of content, but many channels only have trailers and teasers so far. And we do not think that 30 second advertisements preceding a two minute trailer will be a great success. For this to become interesting for advertisers, Bebo is going to need to bring more quality content. Now it only seems to be an advertising opportunity for the partner channels, that all place links to their own sites on their Bebo pages.
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