Baidu introduces video ads on content network
Posted by Admin @ September 17th, 2007 in Video Advertising
Baidu, the largest search engine of China (by far, see table below) has started to show video advertisements on its content network, report both TechCrunch and China Internet Watch. Baidu has a tremendous market share of search engine use in China:
(table from China Internet Watch)
Baidu has access to approximately 160,000 websites in its advertisers program. The video ads take one of three forms, which can be viewed at CIW (see link above). Google is, according to us, still experimenting with its video ad formats but will soon have to decide which way to go. A video ad in a Google advertisement space was spotted on YouTube last Friday, but that seemed hardly the way to go for the future.
Last 5 posts in Video Advertising
- YouTube launches Promoted Videos outside the U.S. - October 15th, 2009
- Online videos more popular than ever before? - August 31st, 2009
- The use of corporate videos to communicate your organization's strategies - May 26th, 2009
- YouTube: The New Viewing Experience - April 1st, 2009
- President Obama to answer America's questions online - March 25th, 2009
This is the first I visited your blog and i love it. Bookmarked it...