Baidu introduces video ads on content network
Posted by Admin @ September 17th, 2007 in Video Advertising
Baidu, the largest search engine of China (by far, see table below) has started to show video advertisements on its content network, report both TechCrunch and China Internet Watch. Baidu has a tremendous market share of search engine use in China:
(table from China Internet Watch)
Baidu has access to approximately 160,000 websites in its advertisers program. The video ads take one of three forms, which can be viewed at CIW (see link above). Google is, according to us, still experimenting with its video ad formats but will soon have to decide which way to go. A video ad in a Google advertisement space was spotted on YouTube last Friday, but that seemed hardly the way to go for the future.
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