Automated sound and image recognition: marketing opportunity
Posted by Admin @ June 19th, 2007 in Video Advertising
YouTube has started tests with a program that recognizes visual aspects of videos, WebProNews reports. It will use this system for excluding copyrighted videos from its site, but 77 sees possibilities for marketers, too. If YouTube is able to identify certain parts of a video clip automatically, it is able to group videos together into relevant subjects, automatically. Then, linking appropriate advertising with the videos in this group will be very easy.
For example, the system could be set up to recognize a certain tourist attraction (Niagara Falls, Eiffel Tower, the Tower Bridge, etc) in videos, and then combine a group of videos that display that structure with an advertisement for a travel agency. All this without the need for human-made tags or categories.
Objects in a video will be automatically linked with advertisements soon. Since audio files are already very recognizable – a service also developed for countering copyright infringement – entertainment files might soon be completely analyzed for marketing purposes without the use of human recognition.
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Brilliant, thanks for the heads-up