Audience prefers news as video content, wishes for short ads
Posted by Admin @ August 30th, 2007 in Video Advertising
When it comes to in-video ads, a study by Advertising.com and InsightExpress indicates that people prefer to watch shorter ads. Not a big surprise: people will usually want to watch as little advertisements as possible, when you ask them. 77 thinks the key lies in offering relevant and entertaining ads.
The study was performed on a sample group that was a little too small for our taste, but gave a bit of insight on the preferences of online video users nonetheless. For example, news content was most popular by far, with 62 percent of the respondents searching news videos during the survey period. Movie trailers and music videos were second and third with 38 and 36 percent respectively. These were followed by TV shows, user-created videos, movies and sports clips.
The respondents made clear that they preferred shorter ads to longer ones. As the preferred content here was news, this is not a surprise. It’s hard to make advertisements that are relevant to the content and entertaining at the same time. While waiting for a study that uses larger numbers of respondents, we think it would be wise to produce entertaining marketing messages and focus on entertaining content to run it with.
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Geat post keep me interersted the whole time