Posts Tagged "youtube"

One in four business leaders with less social marketing knowledge than their customers

Using social media in advertising campaigns is still rather unknown territory for business leaders, The Globe and Mail reports in an article about a Facebook campaign gone haywire. These numbers stem from a research conducted by Pollara among 444 business and marketing leaders, for Veritas Communications, [...]

Ask a marketing Ninja: how to go viral without having excellent content

You don’t always need to produce brilliant content to be picked up by the masses. It turns out that there is a method to commence madness on YouTube, and professional organizations often help a great deal in getting videos to go ‘viral’. TechCrunch published a great [...]

Google introduces video advertising in UK, Ireland and Canada

Google announced to introduce video advertising outside the US today, WebProNews reports. This new service allows publishers to show YouTube videos of their content partners and have Google AdSense advertise on them. So basically, the content is free, the advertising goes automatically, and the only thing [...]

Microsoft Bird’s Eye 3D, astounding marketing opportunity, wipes floor with Google Earth

On YouTube (and embedded below) you can find an incredible video of what Microsoft Bird’s Eye 3D will look like; a map function that was quickly dubbed Virtual Earth, due to its similarities to Google Earth. From an esthetical point of view, though, Bird’s Eye seems many times more engaging to use, not to mention [...]

Video chat service startup Tokbox: where’s the value?

The New York Times reports today about a video chat service startup that operates without any mandatory downloads or installations, named TokBox. Tokbox will also offer its users the possibility to store and send video messages, and the article rightly points out the many similarities the [...]

MySpace offers video, must keep up with Facebook and Youtube

 
A short time after it was reported that Facebook reached more users in the UK than MySpace, CNN Money writes that the latter will introduce ad-sponsored video channels for its UK users. This could give MySpace an advantage over Facebook, when it comes to user experience, [...]

Baidu introduces video ads on content network

Baidu, the largest search engine of China (by far, see table below) has started to show video advertisements on its content network, report both TechCrunch and China Internet Watch. Baidu has a tremendous market share of search engine use in China:

(table from China Internet Watch)

Baidu has access to approximately 160,000 websites in its advertisers program. [...]

YouTube running separate video advertisements

YouTube was spotted today offering a video advertisement on the side of a featured music video. The advertisement was run on the video channel page of Universal Music, in a section of the page that is preserved for advertisements to the benefit of the channel administrator.

The [...]

Facebook to release users’ profiles on search engines

Facebook, the social network site that is quickly gaining ground in Europe, has decided to make the profiles of its users public also for non-users, report many sources among which InformationWeek. 77 does not see much news value in it for marketers: the profiles of users have always been searchable for everyone willing to open [...]

User friendly mobile marketing will deliver

Mobile content is changing shape: not so long ago there was not much choice when you wanted to buy a new ring tone, but these days you can record and store it from anywhere you want, for free. At 77 we have always believed that customers [...]