Google’s user-generated video website, YouTube, will make available automatic speech recognition captioning for its video selection.
This new service could be revolutionary since it will open up a huge share of its content to people who are hearing-impaired, and will also lead to creating a network of videos that could be subtitled between many languages.
comScore’s January [...]
Want to give your offline event more visibility and reach the masses?
Below is a list of activities to help you bring your physical event online by leveraging online tools like social networks and the likes.
BLOG
If you have a blog already, make sure you write about the given event well in advance and also a few [...]
If any of you thought that social media marketing was not worth your or your brand’s time, the following figures should make you think otherwise.
In December 2009, consumers spent more than five and a half hours on social networking sites like Facebook and Twitter, up 82% from the same time last year. The total amount [...]
Erik Qualman is back with another outstanding video that shows great statistics about the usefulness of social media. Back in August we featured his video, The Social Media Revolution which revealed impressive data about the overall impact of the recent social media boom.
Many people/brands are still wondering how to measure and figure out their ROI [...]
How can you reach a wider audience and attract attention to your video on YouTube? Mind you, you’re competing with 20 hours of fresh, new footage that gets uploaded to the site every minute.
The most popular video site in the planet has just launched a new ad format, currently available in the U.K., France, Italy, [...]
Last Thursday, for the second time in Italy, 77Agency and Buongiorno Marketing Services, in collaboration with Key-Com and BootB, presented 360° Marketing: Using creativity to integrate offline, social & mobile activities, at the beautiful Adriano Hotel in Rome.
This time, the keynote speaker was Angelo Liverani, Agency Relationship Manager- Google Italy, who spoke about the benefits [...]
About a week ago, Simon Fuller, a journalist from a UK-based online publication brand-e.biz, approached us for information for an article he was writing on luxury brands and their involvement in social media; how to operate across social media, reasons why to get involved and how to go about it.
Our MD, Marco Corsaro highlighted the [...]
Apart from Michael Jackson’s death and the Iranian elections, two news stories that greatly increased total time spent for online video in the month of June, July continued to prove to be a strong month with 21.4 billion videos viewed during the month.
According to comScore Video Metrix, 158 million US Internet users watched videos in [...]
Social media for some people is just a fad. Many believe it’s a quick, easy way to go about reaching a goal and that’s it. Been there, done that…neeext!
Companies use it to grow business, which is not necessarily something you can achieve overnight. It’s a long-term effort.
Yes, social media has it’s downsides too. For instance, [...]
Nielsen’s new study revealed some very interesting facts about consumer’s level of trust when it comes to Internet advertising.
The latest global consumer survey ran by the company disclosed that many consumers base their buying decisions on the opinions of friends and colleagues. A total of 25,000 Internet users from 50 different countries participated in this [...]
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