Lately, I’ve been reading a lot of posts on the phenomenon of social networking coming to its end and predictions about Twitter becoming obsolete.
One problem about technology (and everything else in general) is that once something is expected to be ‘the next big thing’, it doesn’t actually mean it will retain its fame forever. Studies [...]
Post Highlights
Increase your brand presence in social media
Increase your organic ranking on search results by having a search term in the domain name
Make your brand stand out from the crowd
Be in the top-of-mind of your current and potential customers, make it easy for them to find you
If you are a company or marketer, (early adopter [...]
Posted in Search Engine Optimization on May 8th, 2009As firms are seeking for new, cheap and efficient ways to market and promote their products online, social media, despite its self-explanatory name, is no longer considered recreational. It’s become an essential online marketing instrument for advertisers and marketers.
Dimensione Danza a company founded on its passion for dance and inspired professional dancers for over 20 [...]
Talk about generating negative press for your company…but more importantly, would you do such a thing if you knew you’d get big time sacked?
Well, two brilliant Domino’s Pizza employees didn’t think so. They thought it was funny to videotape themselves abusing takeaway food and doing unhygienic things in the kitchen of one Domino’s Pizza branch.
The [...]
As a new media marketing agency, we are both personally and professionally interested in technological trends, new gadgets and innovations. People in our staff have used social media for a while now, with presence here and there.
As an agency we’ve now decided to have a more extensive and consistent presence on social media in order [...]
Looking for better quality YouTube videos?
Flip your computer upside-down or maybe follow these instructions:
Wondered what life was like in the southern hemisphere? Now you know.
I like it!
Posted in Video Advertising on April 1st, 200977 has recently started to work on its on TV channel…and considering the nature of 77 it could have only been a YouTube channel
Our objective is to aggregate 3rd party videos relating to our areas of expertise (SEM, SEO, Social Media, Mobile Advertising, Viral Advertising…) and offer them to Marketeers researching quality selection.
One of the first video [...]
Yesterday afternoon 77 attended YouTube’s presentation for media agency partners and clients where the Mountain View super search giant Google discussed the myriad opportunities display advertising offers brands worldwide.
Francesca Mortari, Head of YouTube, expressed that brand’s main challenge relies on three different factors: finding the right target audience, sending relevant and effective communication, and understanding [...]
“What you are about to see is a mix of unrelated YouTube videos/clips edited together to create Thru YOU. In other words, what you see- is what you hear.”
This is how Kutiman, Israeli web producer, presents his one-of-a-kind music album to the entire YouTube viewership and now, Internet universe. This is a true example of [...]
It’s been a while since we featured viral videos on our 77Lab.
Don’t you sometimes wonder how a video reaches 100,000 views? Usually it’s not necessarily a natural process in which this happens, it’s precisely why we call them ‘viral’, because they spread quickly and widely throughout the Internet. People share them via emails, sms, social [...]
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Such projects as twitter and facebook are giving world its rythm