Lee Odden of TopRank blog posted a short report on the Search Engine Innovation debate at Search Insider Summit. It explains the way Yahoo is going, as Ron Belanger of Yahoo said their focus points were:
Getting search to mobile
Social search - revealing a whole new set of search results.
Better understanding user intent - Yahoo Mindset [...]
Confidence and trust in search results is very important for us at 77. Good news: search results of the 5 major search engines are becoming safer. In 2007, as compared to 2006, both natural and sponsored search results contain fewer possibly malicious links. Only 4% - as compared to 5.4% - of the total results [...]
Posted in Search Engine Marketing on April 1st, 2007Organic search results of different search engines dramatically differ, Infospace concludes in a research commissioned by dogpile, a search engine results aggregator. In the opinion of 77, the numbers seem a bit dramatized for enlarging the necessity for a search result aggregator. But the key note is that if you are not satisfied with the [...]
Posted in Search Engine Marketing on April 1st, 200777Lab reported earlier that Google’s privacy protection and its use of personal data were under revision after the Article 29 Working Group filed complaints at the European Union. Now, logically, also Google’s rivals such as Yahoo and MSN are being investigated, reports InfoWorld.
It is good to know Google is not under any special scrutiny. That [...]
Posted in Search Engine Marketing on April 1st, 2007Take a look at the beta version of the new MSN Video site here. The Google Video and Yahoo Video competitor is trying to attract more viewers and keep them on the site longer. SeattlePI reports:
“The new design displays more videos higher on the page, in an effort to ‘improve the overall engagement of our [...]
Yahoo is testing the Beta version of their Mindset search option. It involves a slider on top of the screen that the user can set according to his intentions. The slider goes from Shopping on the left to Researching on the right, and the search results will reflect the mood of the user. It’s different [...]
Posted in Search Engine Marketing on April 1st, 2007Until mobile search is up and running it is unlikely that the use of mobile Internet is going to take off the way “regular” Internet did. Marketing on the mobile web will probably spread from the mobile search sites, but for that to happen things will need to change, according to the united mobile network [...]
Posted in Mobile Marketing on April 1st, 2007Vodafone is determined to introduce flat fees across Europe: one of the conditions 77 saw for the explosion of the use of mobile internet, and mobile marketing consequently, is being met.
The Clickz network reports this from their Advertising in Social Media forum. They further report that other mobile network providers in the US are not [...]
Posted in Mobile Marketing on April 1st, 200777Lab is back, with the editing team rested, bronzed and slightly fatter back home from vacation. What happened in the meantime? Not so much, luckily. We kept track of major developments and will often refer to them in future articles, as always. And in a futile attempt to catch two weeks of news in one [...]
Posted in Other Marketing on April 1st, 200777View:
Yahoo is taking social advertising very seriously. It has recently hired two scientists in the fields of economics and sociology. Yahoo is investing a lot in research lately and seems to want to obtain a better understanding of the world behind the Internet. Their scientific approach might lead to new ways of advertising through their [...]
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Hello Marcello, Thank you very much! It was great having you here at 77. You have a...