Posts Tagged "yahoo"

Microsoft starts contextual advertising

Microsoft AdCenter has introduced a contextual advertising test model this week. 77 sticks with Google AdWords and Yahoo for now but welcomes competition in the contextual advertising world. The MS beta [...]

Important SEO tool tested: Image Search delivers on Google and Ask

The proper naming and listing of images on a website can do wonders for the site’s visibility, we experience at 77. Image search can become a good source of visitors to your site once you know how to archive and name your images. At Blogstorm [...]

Both Google and Yahoo are working on their own social networks

Google and Yahoo are both investigating the possibility to open a ‘next generation social network’, reports TechCrunch. With the increasing use of social networks – and for 77 the increasing value to marketers – this interest is understandable. On Yahoo Mosh, not much is known yet. [...]

Yahoo introduces SmartAds, advertising becomes more targeted

The personalization of advertising has begun. We at 77 ask the question: will it come to an abrupt end at this point? In other words, what looks like the beginning of something revolutionary, might well be the final station.

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Google Maps adds cool destination tools

Google Maps has added a tool in their Maps feature that allows you to drag your route to wherever you want to go. If you decide there’s a wonderful sight to visit a little outside your planned route, you can now simply drag the blue line [...]

Panama expands features

Yahoo introduced some new functionalities to their Panama system, making it easier to use for campaign managers and, as we think at 77, a little more like Google AdWords. The new features aren’t groundbreaking but add a little functionality.

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Music sites protest: industry tries to prevent ad-funded free content

The music industry is trying hard to prevent online radio stations to exist. 77 sees trouble in this environment that used to be an excellent example of online free content funded by advertisements.

SoundExchange, the music industry organization that collects Internet royalties, together with its offline [...]

Snapshots Yahoo Mindset

Search Engine Innovation

Lee Odden of TopRank blog posted a short report on the Search Engine Innovation debate at Search Insider Summit. It explains the way Yahoo is going, as Ron Belanger of Yahoo said their focus points were:

Getting search to mobile
Social search - revealing a whole new set of search results.
Better understanding user intent - Yahoo Mindset [...]

Search Results Safer

Confidence and trust in search results is very important for us at 77. Good news: search results of the 5 major search engines are becoming safer. In 2007, as compared to 2006, both natural and sponsored search results contain fewer possibly malicious links. Only 4% - as compared to 5.4% - of the total results [...]