77Lab is happy to welcome our very first Guest Blogger, Roger Williams, International Marketing Director, Right Media. Roger will be sharing exciting new information with us through his insights and his extensive knowledge of advertising exhange platforms and the new media arena. Roger has contributed a wealth of articles for the digital press in the [...]
Posted in New Media Tips on February 13th, 2009The digital world has been measured.
The global online audience has surpassed the one billion mark, according to comScore.
“It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third [...]
MySpace, Yahoo and Intel have joined forces to offer users a way to exchange messages with friends through their television sets while at the same time watching their favorite show.
What’s this all about? BusinessWeek disclosed it’s a social-networking application launched jointly by MySpace, Intel and Yahoo that apparently merges TV with the Web.
The TV widget [...]
77Agency, (www.77agency.com) a leading independent new media agency offering Search marketing services, Affiliate Marketing, Media Buying, and Social & Viral Marketing, has partnered up with Right Media, a Yahoo! company and creator of the Right Media Exchange, to develop a business strategy around its Exchange platform for an efficient ad management solution to offer to [...]
Posted in 77News on December 5th, 2008I just couldn’t resist going hunting for these.
Take a look at some of the Halloween logos and spooky themes wandering the Web…if you run into any other, share them with us! :-)
The Yahoo! logo you’ll have to see it live because they went all out with a cool animation showing funky, dead people pulling off [...]
Posted in Cool Stuff on October 31st, 2008Many people have already shown signs of repudiation towards Yahoo’s recent changes to their front page, that’s why the world’s most visited homepage is taking baby steps into fully revamping it.
Yahoo! has been running bucket testing to perceive the initial thoughts and impressions from a selection of people with dissimilar backgrounds, demographics and geographic locations [...]
As you may have already heard, quite a few questions have been raised regarding the growing tendency of targeting consumers with tailor-made ads.
Just recently, Google ammended an opt-out option, the DoubleClick ad tracking- across all its sites-. Yahoo! has recently started moving along the same lines, however, it claims it has always been quite clear [...]
As if being king of kings amongst all search engines wasn’t enough, Google is also scoring similar on mobile search.
Leaving its competitors shamefully behind, once again, Google was able to grasp 61% of the mobile search market as reported by Nielsen. Then, and I’m going to have to steal Mike Slocombe’s (from Digital Lifestyles) [...]
I guess its safe to say competition is officially over between search engines. Google has literally ’stomped over’ as Search Engine Land says, all existing providers. The latest stats as Compete plots out, go something like this:
Google: 71.5%
Yahoo: 13.3%
Microsoft Live: 10.6%
Ask: 3.0%
AOL: 1.2%
Impressive. But we kinda already knew this. So one thing is the [...]
It ain’t over ‘til the fat lady sings. What do we know about Microsoft and Yahoo!. The latest is that supposedly, they’ve called it quits.
Yahoo! issued a communication declaring that all intentions and possible transactions regarding what could have been a partial or ‘all out’ merge with Microsoft, have come to an end. ‘With respect [...]
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I was searching on google when I found your site. So much of what you say is true. I...