Things about Microhoo’s affair are getting more and more complicated. To sum up: Microsoft wants to buy Yahoo!; Yahoo! does not want to be acquired by Microsoft; Google does not want Yahoo! to be acquired by Microsoft; Google inks a deal with Yahoo! to display AdSense search results in the US for a test period; [...]
Posted in Marketing Analysis on April 10th, 2008Everybody knows what could be the most important acquisition in the last 20yrs. in tech business. Microsoft does want Yahoo! and has offered the Sunnyvale-based company a terrific amount of about 44 billion dollars. The “official” reason behind Microsoft’s attempt is that it wants to join forces with Yahoo! to build an effective alternative [...]
Posted in Marketing Analysis on April 1st, 2008Figures coming from the last comScore research, about US search engine market in February ‘08, show that the amount of money invested online outside the “pure” Search Engine Marketing (e.g. Google AdWords) is getting every month more relevant.
comScore underlines that the reach of advertising networks is far broader than the one of its [...]
When will Yahoo! give in and introduce equal sitemap format?
Google introduced the use of sitemaps [...]
Kudos to Microsoft, which bought 1.6% of Facebook for about $240 million, valuing Facebook at about $15 billion. Microsoft will now also place ads on Facebook outside the US, in addition to their previous agreement for the US market. After our previous articles, there is really not much more we can say about it. For [...]
Posted in Social Marketing on October 26th, 2007The recent changes that Facebook made to its advertising system might have propelled the social network into being the most dangerous threat to Google and other search advertising providers. As Valleywag points out, Facebook recently added an analysis tool to its Flyer system, which allows advertisers to track the results their Facebook advertisements yield.
Yahoo! will from now on give marketers more control on where their ads will, and will not be seen. It recently added a Block Domains function to its advertising controls. You can use it to select domains that you do not want to advertise on, something the United States army might have wanted to try [...]
Posted in Search Engine Marketing on October 19th, 2007Microsoft, Yahoo and Google are all trying to get their hands on advertising space on Facebook. Microsoft has already signed a contract for exclusive advertising on Facebook’s US pages, but other countries are still up for grabs. Also, all three of the giants are looking to buy a part of the company, it is rumoured, [...]
Posted in Social Marketing on October 17th, 2007
Microsoft has entered the mobile market, striking a deal with Nokia that secures the Windows Live services to be freely distributed on all Nokia N models. At 77 we think that’s a good move by MS, mostly because the method of social mobile networking (MSN) becomes [...]
Posted in Mobile Marketing on August 24th, 2007
Microsoft AdCenter has introduced a contextual advertising test model this week. 77 sticks with Google AdWords and Yahoo for now but welcomes competition in the contextual advertising world. The MS beta [...]
Posted in Display Advertising on August 23rd, 2007
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Yes, good move indeed! they wasted no time whatsoever…