It’s in one’s nature to tell more people and friends about bad experiences than good ones. As we already know, bad news can spreads quickly, particularly customer complaints and bad product reviews. Negative online reputation is detrimental for a brand’s online survival since it can reach thousands and thousands of people in no time.
One small [...]
We’ve heard multiple times: content is king, relevant content is fundamental… etc. However, content can only be useful if it is optimized, as pointed out by Lee Odden from Online Marketing Blog.
An interesting study about user-generated trends released by eMarketer earlier this year, discussed that by 2013, 155 million of US Internet users will consume [...]
Thanks to Google’s recent decision of combining sales of display ads and text ads, it’s becoming easier for marketers to plot out their online marketing strategies.
Google, the online search giant, is trying to boost the appeal of its graphic ads and is enabling advertisers to better reach internet users in specific geographic areas at specific [...]
Only a month and a few days after its big debut in the world of search, Microsoft’s new search engine, Bing, is still going strong.
According to the data firm StatCounter, Bing, which was launched on June 3rd, took 8.23% of U.S. Web searches in June, up from 7.81% for Microsoft search just prior to its [...]
As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads.
The platform is meant to send the message to marketers that display advertising isn’t just for the big companies, anymore. Yahoo! My Display Ads offers an [...]
It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning.
However, The Wall Street Journal suspects the search engine will be officially unveiled at the D: All Things Digital conference which is to be held between [...]
Facebook has officially joined the OpenID movement. As explained by TechCrunch, OpenID is a distributed single sign on solution that allows people to sign into different services with the same login credentials. Some of you must be thinking, but weren’t they already open? Even though the implementation of Facebook Connect seemed as if the social [...]
Posted in Social Marketing on May 19th, 2009Is MySpace ID now a threat to Facebook Connect?
MySpaceID is said to be the equivalent of Facebook Connect in that it is an application that allows users to sign in to and export data to third-party sites using their MySpace identity.
Once users are logged in partner sites using their MySpaceID, not only are they connecting [...]
Rumors say Microsoft Corp. has begun testing the modified version of its revamped online search service, dubbed kumo.com, which is said to replace its current portal Live Search.
The unofficial search service will be launched in an attempt to seize first place position in the search engine market. According to comScore, search engine shares break down [...]
I had already been hearing a lot of buzz about it, then last week while Tweeting with my friend from NYC, she told me she was switching to Twitter on Digsby…
Yeah, I’m talking about Digsby- with the easy name and funny “beany-head with a funky cap” that makes it hard to miss, is actually the [...]
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i am often bumping about the internet almost all of the day as a result I choose...