As an effort to make it easier for small and medium businesses to bid on online display ads, Yahoo! has unveiled its new self-serve display ad solution, My Display Ads.
The platform is meant to send the message to marketers that display advertising isn’t just for the big companies, anymore. Yahoo! My Display Ads offers an [...]
It’s official, Microsoft will be launching its new search engine (beta version) code-named Kumo next week according to a recent update we received from the Microsoft Advertising folks this morning.
However, The Wall Street Journal suspects the search engine will be officially unveiled at the D: All Things Digital conference which is to be held between [...]
Facebook has officially joined the OpenID movement. As explained by TechCrunch, OpenID is a distributed single sign on solution that allows people to sign into different services with the same login credentials. Some of you must be thinking, but weren’t they already open? Even though the implementation of Facebook Connect seemed as if the social [...]
Posted in Social Marketing on May 19th, 2009Is MySpace ID now a threat to Facebook Connect?
MySpaceID is said to be the equivalent of Facebook Connect in that it is an application that allows users to sign in to and export data to third-party sites using their MySpace identity.
Once users are logged in partner sites using their MySpaceID, not only are they connecting [...]
Rumors say Microsoft Corp. has begun testing the modified version of its revamped online search service, dubbed kumo.com, which is said to replace its current portal Live Search.
The unofficial search service will be launched in an attempt to seize first place position in the search engine market. According to comScore, search engine shares break down [...]
I had already been hearing a lot of buzz about it, then last week while Tweeting with my friend from NYC, she told me she was switching to Twitter on Digsby…
Yeah, I’m talking about Digsby- with the easy name and funny “beany-head with a funky cap” that makes it hard to miss, is actually the [...]
77Lab is happy to welcome our very first Guest Blogger, Roger Williams, International Marketing Director, Right Media. Roger will be sharing exciting new information with us through his insights and his extensive knowledge of advertising exhange platforms and the new media arena. Roger has contributed a wealth of articles for the digital press in the [...]
Posted in New Media Tips on February 13th, 2009The digital world has been measured.
The global online audience has surpassed the one billion mark, according to comScore.
“It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third [...]
MySpace, Yahoo and Intel have joined forces to offer users a way to exchange messages with friends through their television sets while at the same time watching their favorite show.
What’s this all about? BusinessWeek disclosed it’s a social-networking application launched jointly by MySpace, Intel and Yahoo that apparently merges TV with the Web.
The TV widget [...]
77Agency, (www.77agency.com) a leading independent new media agency offering Search marketing services, Affiliate Marketing, Media Buying, and Social & Viral Marketing, has partnered up with Right Media, a Yahoo! company and creator of the Right Media Exchange, to develop a business strategy around its Exchange platform for an efficient ad management solution to offer to [...]
Posted in 77News on December 5th, 2008
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Such projects as twitter and facebook are giving world its rythm