Posts Tagged "Web 2.0"

What works best for your business, Inbound or Outbound Marketing?

First of all, let’s start by identifying the difference between the two methods.
Outbound Marketing is basically the traditional way of doing marketing (push) via print, radio, direct mail, cold calling telemarketing etc. Its objective is to get the customer to take action; spend money on a product or service.
Conversely, inbound marketing (pull), could be claimed [...]

How brands should react to negative online comments

How should brands respond to bad reviews or critics about their products or services? Should they ignore them or respond? Why do these pose a threat to brands?
Unfortunately, reality tends to bring out the bad comments and bury the good ones which become harder and harder to find. It seems that online comment boards are [...]

77Agency main barcamper at the LUISS BarCamp 2009 Rome

The first edition of LUISS BarCamp 2009 will debut this Saturday, November 21st, at the headquarters of the LUISS Guido Carli University in Rome.
The LUISS BarCamp is a non-conference based on the tradition of Stanford University, where anybody can speak their mind, propose their own ideas, listen and share their opinions with the rest of [...]

McKinsey on how companies benefit from Web 2.0 tools

McKinsey just published the results of a survey on how companies are benefiting from Web 2.0, activities which they have been monitoring over the past three years.
The survey that was put together focusing mainly on highlighting whether businesses are benefiting from their investments in the Web or not and so far results have shown to [...]

Is it a trend hype or real technology hype?

Want to know about the impact of new technologies and the latest trends?
Gartner’s ( the information technology research company) Hype Cycle Special Report evaluates the biggest trends in technology for 2009 categorizing them under the following sections:  ‘technology trigger’, ‘peak of inflated expectation’, ‘trough of disillusionment’, ’slope of enlightment’ and ‘plateau of productivity’. You can [...]

How the internet and social media are shaping the world

Twitter has made the cover of Times Magazine. Michael Jackson’s death froze the media and caused a massive rush to the internet. Facebook continues to get ‘poked’ by DTS for a piece of the social network empire.
What do they all have in common? It all revolves around the Web, but not only that, the online [...]

Facebook in 2020: The Fears of 2009

Any anticipation of what the future will be like is always a projection of the fears of the present. The movie industry is a perfect example of that, from Terminator that pictures machines eager to annihilate the human race to The Day After Tomorrow that portrays a global environmental catastrophe due to human carelessness. So [...]

Advertising on Twitter: A double-edged sword

Twitter is the darling of the media in 2009, no question about it. The question is (especially for marketers): “How can I take advantage of it?” Some have succeeded through the use of the service itself, but others would like to resort to an old solution: advertising.
It is to some extent contradictory to the purpose [...]

Social Media in the Office: Yes or No

According to a recent study by Deloitte, nearly one-third of interviewees (30%) revealed that social networking is a part of their business and daily operations.

Now, if we were to go back, say one year, such statement would have seemed atrocious to many. But it can also feel as if we’re going against nature. Companies are [...]

The Illusion of Power: Social Media or the Victory of the Guerrilla Model

I really liked the video “The Break Up”, released over a year ago, as it was an entertaining way to show that advertisers where not choosing the right path to address to customers. But if I had to do the video today I would emphasize on something a bit different: the shift of power.
It’s quite [...]