Nothing better than a spokesperson that really loves the product he is representing: brands should just find the famous people that like their product and an instant viral / social campaign is born. The Honda Civic Hybrid is such a favourite of the members of the band Fall Out Boy that they not only agreed [...]
Posted in Social Marketing on April 1st, 2007By now, you might have already heard of it: the iPhone is out today. For approximately $500 it’s yours. It received both good and bad (p)reviews, and not everyone is certain if it is going to be a success or not. For live reviews of the first iPhones bought in a store, check Wired.
What is [...]
Posted in Mobile Marketing on April 1st, 200777View:
The growing popularity of mobile advertising is demonstrated by Coca Cola signing AdMob to run a mobile advertsing campaign. The campaign is partly viral – typical for mobile advertising campaigns – as viewers can send the video ads to their friends through MMS. The viral aspect of mobile advertising will probably be a crucial factor [...]
Posted in Mobile Marketing on April 1st, 2007
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Yes, good move indeed! they wasted no time whatsoever…