Facebook, the social network site that is quickly gaining ground in Europe, has decided to make the profiles of its users public also for non-users, report many sources among which InformationWeek. 77 does not see much news value in it for marketers: the profiles of users have always been searchable for everyone willing to open [...]
Posted in Social Marketing on September 8th, 2007
According to a study by PEW / Internet, more than half of US online video viewers share the videos they appreciate with others. 77 asks: when was the last time you shared a TV show with someone else? Creating good online video content works for artists [...]
Posted in Video Advertising on July 31st, 2007
Dutch Cowboys pointed us to this video with footage of one of the first YouTube advertisements. At 77 we think the shown advertisement is a bit more intrusive than what we expected of Google. For example, part of the advertisement shows up unasked in the middle of a music video. Removing the [...]
WebProNews reports that kids these days are very enthusiastic about the ‘widgets’ on Facebook, regardless of whether these programs are sponsored by marketing or not. According to 77 a sign of changing times since young people have had the image of being hard to persuade for [...]
Posted in Social Marketing on July 4th, 2007
Publisher Simon & Schuster embraces video clips to promote their latest books, reports WebProNews. Videos on their authors and their lives are available at a YouTube platform and at bookvideos.tv. Displaying authors’ lives behind the scenes is an interesting way to promote books, but at 77 [...]
Posted in Video Advertising on June 18th, 2007
Not surprisingly, IDC forecasts that search engine advertising will continue to grow, but steadily lose market share to other means of online advertising. As opposed to IDC, 77 does not believe that it will be a major strategic threat to Google, as they have been anticipating [...]
Posted in Search Engine Marketing on June 15th, 2007
Microsoft turns to paid social advertising. For its socially based i’m campaign it’s recruiting ‘evangelists’ on student campuses to promote using it. 77 feels that viral advertising is better when it’s not paid for, but their angle of supporting good causes just might make up for [...]
Posted in Social Marketing on May 28th, 2007Would you give away the private phone number of a friend to play a practical joke on her? American entertainment channel A&E is trying to convince people to do just that, promoting their new series of the Criss Angel MindFreak show. Visitors of the advertising site are asked to leave the first name and phone [...]
Posted in Social Marketing on April 1st, 2007Marketers appear to believe video is the best way to start a viral marketing campaign, reports eMarketer today. According to 77, the results of the researches indicate big opportunities for mobile viral campaigns, although this method was not yet covered in the report.
Key points:
more than 60% of viral ads initiated by advertisers are video, [...]
Online teenagers are more than willing to work together with advertisers. As 77, coincidentally, reported yesterday, online youth is very willing to put branded content on social sites as long as they are approached in the right way.
Clickz commented today on a white paper issued by Alloy Media and Marketing. The white paper in turn [...]
Posted in Social Marketing on April 1st, 2007
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Such projects as twitter and facebook are giving world its rythm