In the last few weeks, students, professors, researchers, and almost everyone involved in the education industry, have been protesting in the streets of Italy’s major cities expressing their opposition towards a new law put forward by Minister Mariastella Gelmini and approved by the parliament October 29th 2008.
The newly approved reforms will have an effect on [...]
Posted in Viral Marketing on November 21st, 2008
Will Sony Ericsson’s new thriller impulse consumers into acquiring the new, out-of-the-oven Xperia X1?
Sony Ericsson is virally streaming a short trailer introducing a man, known as Johnny X, (a hot guy) who has partially lost his memory and the only way to go about investigating on his life is through his handy Xperia X1.
Personally, after [...]
Posted in Viral Marketing on September 12th, 2008
Michael Moore, the liberal filmmaker is not one to keep his mouth shut about making political statements. Oh, that much we know. Among the many efforts he’s made in addressing America on what he thinks should be the ways of politics, his second to last being: Mike’s Election Guide 2008 available at Amazon.com.
Today, the new [...]
Posted in Viral Marketing on September 5th, 2008
I’m gonna leave something nice and sweet for you today. But I have to clear up one, small detail before I can go on explaining.
I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works [...]
Posted in Viral Marketing on August 14th, 2008
‘It’s the end of the world , as we know it’.. yeah, they are quite scary these people. You’ve probably already heard the rumor about the eerie-looking, faceless people that have been wandering in some of London’s swanky summer events like Elton John’s white tie ball, Wimbledon and Harrod’s summer sale launch hosted by Sex [...]
Posted in Viral Marketing on July 8th, 2008
They are geniuses!…Weezer pulled it off incredibly with their new video, ‘Pork and Beans’ which pays tribute to all the famous characters, specimens, ok, YouTube web celebs of all times. Just a week after the video went up on YouTube, they gathered between 3/5 million views…massive. Today they’ve reached 8 million.
These guys really embraced this [...]
Posted in Video Advertising on June 25th, 2008
I like Kanye West…and to write this post I actually checked his bio on Wiki and realized he was born in ‘77…now I like him even more…:)
When Google acquired YouTube in 2006 for the astronomical figure of $1.65 billion I realized that the Internet Revolution would have soon hit the way advertising is created for [...]
Posted in Video Advertising on May 5th, 2008
Hello Marcello, Thank you very much! It was great having you here at 77. You have a...