Let the Motrin ad backlash be a lesson to those who think ‘viral’ is always a good thing.
Viral equals a positive message. There can be good viral campaigns and bad viral campaigns. The reputation crisis which detonated this past weekend which was witnessed by just about every single mom-blogger existent in the blogosphere gives us [...]
Online video ads continue to deliver promising stats today thanks to its popularity and non-stop increase in viewers. For this reason brands should continue investing in online video advertising and not just rely on plain online text ads to bring something to the table. As numbers clearly show, apart from the fact that 75% of [...]
Posted in Video Advertising on May 21st, 2008
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