Posts Tagged "video"

Video chat service startup Tokbox: where’s the value?

The New York Times reports today about a video chat service startup that operates without any mandatory downloads or installations, named TokBox. Tokbox will also offer its users the possibility to store and send video messages, and the article rightly points out the many similarities the [...]

MySpace offers video, must keep up with Facebook and Youtube

 
A short time after it was reported that Facebook reached more users in the UK than MySpace, CNN Money writes that the latter will introduce ad-sponsored video channels for its UK users. This could give MySpace an advantage over Facebook, when it comes to user experience, [...]

Baidu introduces video ads on content network

Baidu, the largest search engine of China (by far, see table below) has started to show video advertisements on its content network, report both TechCrunch and China Internet Watch. Baidu has a tremendous market share of search engine use in China:

(table from China Internet Watch)

Baidu has access to approximately 160,000 websites in its advertisers program. [...]

YouTube running separate video advertisements

YouTube was spotted today offering a video advertisement on the side of a featured music video. The advertisement was run on the video channel page of Universal Music, in a section of the page that is preserved for advertisements to the benefit of the channel administrator.

The [...]

Video content analysis: an update

As Clickz rightly points out, there seems to be a new company every month that promises to be able to automatically analyze the content of a video. This month, that company is called Digitalsmiths. The company claims to be able to analyze a video by scanning [...]

Mobile video advertisement firms taking shape

Mobile video marketing companies have recently been declaring what type of advertisements they will produce. Today, Clickz reported that

Transpera will add a short video advertisement to videos that users can send to their mobile phones. The users will be able to find these videos online, [...]

Audience prefers news as video content, wishes for short ads

When it comes to in-video ads, a study by Advertising.com and InsightExpress indicates that people prefer to watch shorter ads. Not a big surprise: people will usually want to watch as little advertisements as possible, when you ask them. 77 thinks the key lies in offering [...]

User friendly mobile marketing will deliver

Mobile content is changing shape: not so long ago there was not much choice when you wanted to buy a new ring tone, but these days you can record and store it from anywhere you want, for free. At 77 we have always believed that customers [...]

Television and online merge: Rumours of TV enhanced with online ads

Neuros, a manufacturer of digital media devices, is rumoured (Engadget) to be putting together a set-top box that allows programs to be taken off the Web and shown on a TV. These programs would be triggered by the content the user is watching on the TV.

[...]

Online video considered very valuable for marketing, video search still difficult

In a report / interview eMarketer published today, it becomes clear that online video search is still a difficult area for marketers. The problem lies in the fact that it is still hard for video publishers and online video sites as YouTube to determine the content [...]