A short time after it was reported that Facebook reached more users in the UK than MySpace, CNN Money writes that the latter will introduce ad-sponsored video channels for its UK users. This could give MySpace an advantage over Facebook, when it comes to user experience, [...]
Baidu, the largest search engine of China (by far, see table below) has started to show video advertisements on its content network, report both TechCrunch and China Internet Watch. Baidu has a tremendous market share of search engine use in China:
(table from China Internet Watch)
Baidu has access to approximately 160,000 websites in its advertisers program. [...]
Posted in Video Advertising on September 17th, 2007YouTube was spotted today offering a video advertisement on the side of a featured music video. The advertisement was run on the video channel page of Universal Music, in a section of the page that is preserved for advertisements to the benefit of the channel administrator.
The [...]
Posted in Video Advertising on September 15th, 2007As Clickz rightly points out, there seems to be a new company every month that promises to be able to automatically analyze the content of a video. This month, that company is called Digitalsmiths. The company claims to be able to analyze a video by scanning [...]
Posted in Video Advertising on September 13th, 2007
Mobile video marketing companies have recently been declaring what type of advertisements they will produce. Today, Clickz reported that
Transpera will add a short video advertisement to videos that users can send to their mobile phones. The users will be able to find these videos online, [...]
Posted in Mobile Marketing on September 10th, 2007
When it comes to in-video ads, a study by Advertising.com and InsightExpress indicates that people prefer to watch shorter ads. Not a big surprise: people will usually want to watch as little advertisements as possible, when you ask them. 77 thinks the key lies in offering [...]
Posted in Video Advertising on August 30th, 2007
Mobile content is changing shape: not so long ago there was not much choice when you wanted to buy a new ring tone, but these days you can record and store it from anywhere you want, for free. At 77 we have always believed that customers [...]
Posted in Mobile Marketing on August 29th, 2007
Neuros, a manufacturer of digital media devices, is rumoured (Engadget) to be putting together a set-top box that allows programs to be taken off the Web and shown on a TV. These programs would be triggered by the content the user is watching on the TV.
[...]
Posted in Video Advertising on August 24th, 2007
In a report / interview eMarketer published today, it becomes clear that online video search is still a difficult area for marketers. The problem lies in the fact that it is still hard for video publishers and online video sites as YouTube to determine the content [...]
Posted in Video Advertising on August 24th, 2007
After a few video ads had been seen during trials, YouTube has officially introduced its long expected video advertising program. The video ads come as a video-in-video, will show 15 seconds into the clip and Google requires the advertisements to be entertaining, a key point according [...]
Posted in Video Advertising on August 22nd, 2007
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