Twitter has made the cover of Times Magazine. Michael Jackson’s death froze the media and caused a massive rush to the internet. Facebook continues to get ‘poked’ by DTS for a piece of the social network empire.
What do they all have in common? It all revolves around the Web, but not only that, the online [...]
Posted in Social Marketing on July 2nd, 2009
I like Kanye West…and to write this post I actually checked his bio on Wiki and realized he was born in ‘77…now I like him even more…:)
When Google acquired YouTube in 2006 for the astronomical figure of $1.65 billion I realized that the Internet Revolution would have soon hit the way advertising is created for [...]
Posted in Video Advertising on May 5th, 2008
Although it received little press, England based Oregon has recently ‘released a technology feature that makes it possible for consumers to access and control Adobe Flash streaming video directly on TV,’ according to Digital Media Europe.
The option to watch streaming video on TV is a huge step [...]
Posted in Video Advertising on December 29th, 2007
When will Yahoo! give in and introduce equal sitemap format?
Google introduced the use of sitemaps [...]
Posted in Video Advertising on December 21st, 2007
Recent research in the Netherlands shows that young people are more positive regarding ‘viral marketing’ videos, than they are regarding television advertisements. The research was conducted among university students by De Vos en Jansen Interactive. Some of the most important results:
• One in four students are willing to [...]
Posted in Social Marketing on November 22nd, 2007
Google announced to introduce video advertising outside the US today, WebProNews reports. This new service allows publishers to show YouTube videos of their content partners and have Google AdSense advertise on them. So basically, the content is free, the advertising goes automatically, and the only thing [...]
Posted in Video Advertising on November 21st, 2007
Bebo, Britain’s most popular social network, announced the addition of video channels to their site. Partners so far include Channel 4, ITN, BSkyB, BBC, CBS, MTV, ESPN, and online networks such as Crackle, Ustream, Last.fm, and JibJab.
That seems like quite a bit of content, but many [...]
Posted in Video Advertising on November 16th, 2007
The majority of the respondents of TechCrunch’s poll on video advertising seem to think that Contextual text Ads around a video will prove to be the best way of advertising on online videos. Even though this is for sure the least intrusive method of advertising, at [...]
Posted in Video Advertising on November 15th, 2007
MySpace plans to add ‘social’ games to their network, in order to keep visitors on their site, reports Clickz today. The games will be funded by advertisements and will focus on playing together with your friends via the MySpace network.
I like it!
Posted in Social Marketing on October 24th, 2007
On YouTube (and embedded below) you can find an incredible video of what Microsoft Bird’s Eye 3D will look like; a map function that was quickly dubbed Virtual Earth, due to its similarities to Google Earth. From an esthetical point of view, though, Bird’s Eye seems many times more engaging to use, not to mention [...]
Posted in Mobile Marketing on October 18th, 2007
Such projects as twitter and facebook are giving world its rythm