I can’t possibly let this news go by without saying something. Spain, Great Britain, USA, France, Colombia, Venezuela, the whole world is celebrating Ingrid Betancourt’s release from captivity. The rescue operation was brilliant as the Colombian militia posed as rebels by disguising themselves with Che Guevara T-shirts, which immediately led hostages to thinking ‘now [...]
Posted in Media News on July 3rd, 2008Who’s not a Family Guy fan? Even I am. Think about having a similarly cool animation, only this time, online.
In September, Google together with Family Guy creator, Seth MacFarlane, will be launching a new cartoon called “Seth MacFarlane’s Cavalcade of Cartoon Comedy,” to be streamed online through AdSense. This being Google’s innovative strategy to try out [...]
They are geniuses!…Weezer pulled it off incredibly with their new video, ‘Pork and Beans’ which pays tribute to all the famous characters, specimens, ok, YouTube web celebs of all times. Just a week after the video went up on YouTube, they gathered between 3/5 million views…massive. Today they’ve reached 8 million.
These guys really embraced this [...]
Posted in Video Advertising on June 25th, 2008YouTube has released a new feature, Video Annotations, a video creator you might want to think about adding while uploading your videos on YouTube.
The purpose YouTube Annotations serve are well far from being educational, I might as well agree that speech bubbles, notes and spotlights, do help drive the information home in a clearer way [...]
I like Kanye West…and to write this post I actually checked his bio on Wiki and realized he was born in ‘77…now I like him even more…:)
When Google acquired YouTube in 2006 for the astronomical figure of $1.65 billion I realized that the Internet Revolution would have soon hit the way advertising is created for [...]
Everybody knows what could be the most important acquisition in the last 20yrs. in tech business. Microsoft does want Yahoo! and has offered the Sunnyvale-based company a terrific amount of about 44 billion dollars. The “official” reason behind Microsoft’s attempt is that it wants to join forces with Yahoo! to build an effective alternative [...]
Posted in Marketing Analysis on April 1st, 2008As you all know, Google acquired YouTube in October 2006 for 1.65 $ billion. Despite this huge investment, Google is still struggling to monetize its acquisition. Everyone knows YouTube but, besides its popularity, Mountain View has not yet integrated an efficient marketing formula to generate a relevant revenue out of this Web giant; up until [...]
Posted in Media News on March 28th, 2008I guess most of us agree that Video is the most powerful medium.
Viral, instead, is the magic wonder sought by all marketeers…it means reach at no cost whatsoever.
Video + Viral could be the formula for a terrific success…YouTube, the Web2.0 social media, makes everything possible.
The team supporting the Democratic Candidate Obama Barack has realized the [...]
A video could be worth more than a thousand words.
This could be a new Google advertising slogan: as you can see in the image below, the “Big G” is spreading out its new ad models with videos embedded directly into AdWords search results. Video ads are triggered by searches like “smartphone” or “Intel“.
Our opinion at [...]
Posted in Video Advertising on March 26th, 2008
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Great info - keep up the great work.