After Dimensione Danza’s decision to venture into the waters of social media where the brand has primarily chosen Facebook to tap into its 200+ global user base in order to create brand awareness and communicate their most recent activities, they thought it was now time to communicate their latest online implementations to all agents and [...]
Posted in Video Advertising on May 26th, 2009McCann Spain is the brain’s behind Coca-Cola’s new spot whose only purpose is to inspire hapiness and optimism during these hard economic times the world is facing today and send one simple message: “Life is short, enjoy it”.
What exactly would you say to someone who’s about to come into the world in times like these? [...]
The pseudo young media platform that has been causing quite alot of buzz- also Start-Up of the Year at LeWeb ‘08, same at the Plugg European Web 2.0 and runner up at the Twiistup event taking place tomorrow in LA-, Viewdle, is being recognized internationally for attaining a numerous of significant milestones during its [...]
Posted in Video Advertising on February 12th, 2009It’s been a while since we featured viral videos on our 77Lab.
Don’t you sometimes wonder how a video reaches 100,000 views? Usually it’s not necessarily a natural process in which this happens, it’s precisely why we call them ‘viral’, because they spread quickly and widely throughout the Internet. People share them via emails, sms, social [...]
Is YouTube’s new venture going to bring in the cash for Google?
The leading user-generated site is signing a deal with William Morris Agency which represents actors such as Denzel Washington and Russell Crowe. The idea behind such deal is to allow YouTube to play a significant role for the agency while putting its hands on [...]
Need you a more powerful endorsement regarding YouTube’s potentiality and magnetism than Pope Benedict XVI’s decision to venture into the world of social media?
The Vatican is now reaching out to the digital generation with the creation of their very own YouTube Channel as a way to keep viewers up-to-the-minute with all the activites taking place [...]
Just ran across MediaPost Publications post on the recent survey ran by PermissionTV which throws light despite the current financial meltdown that’s sweeping the world’s markets.
400 senior- level decision-makers defined online video as the ‘top priority’ for digital marketing budgets. As we know online video proves to be quite effective and the impact on brand [...]
This guest post was written by: Manuela Tangredi
The recent financial crisis is rapidly expanding to real economy causing a decline in consumption and production growth and thus a cut-down in advertising budgets is to be expected.
On the contrary this week, eMarketer, a market research firm, predicted that in America online advertising will continue to expand [...]
YouTube Insight as we know, provides detailed statistics about the videos that you upload allowing you to see how often your videos are viewed in the different geographic regions, as well as how popular they are relative to all videos in that market over a given period of time.
Today, YouTube Insight has gotten slightly better. [...]
IKEA promotes its new campaign dubbed ‘Come into the Closet’ by welcoming users into their website which looks like a video but functions as an online catalogue at the same time.
The site is http://www.kominigarderoben.se/. Once in, you find yourself in a sort of open stage scenario displaying a repertoire of Ikea closet items together with [...]
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
Bookmarked 2 links
Bookmarked 2 links
77Lab is proudly licenced under a Creative Commons Licence.
It’s interesting to see McKinsey starting to...