As you all know, Google acquired YouTube in October 2006 for 1.65 $ billion. Despite this huge investment, Google is still struggling to monetize its acquisition. Everyone knows YouTube but, besides its popularity, Mountain View has not yet integrated an efficient marketing formula to generate a relevant revenue out of this Web giant; up until [...]
Posted in Media News on March 28th, 2008A video could be worth more than a thousand words.
This could be a new Google advertising slogan: as you can see in the image below, the “Big G” is spreading out its new ad models with videos embedded directly into AdWords search results. Video ads are triggered by searches like “smartphone” or “Intel“.
Our opinion at [...]
Posted in Video Advertising on March 26th, 2008
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Brilliant, thanks for the heads-up