Posts Tagged "Twitter"

Should you bring your e-commerce to Facebook?

Social networking site, Facebook, is used by more than 350 million people to share personal and business with friends, colleagues, customers and prospects. The social media giant will soon be turning six and has not ceased to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding.
Clearly, [...]

We’re all Fans- social media engagement at its best

If any of you thought that social media marketing was not worth your or your brand’s time, the following figures should make you think otherwise.
In December 2009, consumers spent more than five and a half hours on social networking sites like Facebook and Twitter, up 82% from the same time last year.  The total amount [...]

Another Facebook twitterization, the “via” feature

Facebook has once again shown it is playing catch-up to Twitter in the functions department, with the soft launch of its new retweet-like function: “via”.
So far, Facebook has received many criticisms for not finding their own way of doing things, however, our take is that, if it facilitates sharing and diffusing information, why not? Plus, [...]

Are you using the right tactics on your social site?

Of course you all want to know how your social marketing tactics are executing and if your campaign is a winning campaign or if you’re reaching the right audience via the most adequate social platform, etc.  But most importantly, you want to know whether all your efforts and investments are worthwhile and if you’re making [...]

Let’s all Wave Goodbye to 2009

Before everyone takes off, hopefully to sunnier climes, for their Christmas holidays, we’d like to leave you with the Waving Goodbye to 2009 video produced by Whirled Interactive. It’s a year-end review, alla Google Wave.
The video runs through some big events of 2009 (mostly from a US perspective), starting with the heroic plane crash landing [...]

Predictions from Google’s Matt Cutts for 2010

As 2009 draws to a close, it’s time to look back and analyze what the most popular innovations and inventions in the new media arena were. Matt Cutts himself provided his own predictions with regards to the direction the Search market is heading towards, plus other general as well as Google related insights. Check out [...]

Social networks and search engines dominant vehicles for advertising in 2010

Not long after Bing’s launch back in May, a study by Chitika Research reported that its click-through rate (CTR) was 50% better than Google’s. Little has changed since that period. Similar results today report that the new search engine is beating both Google and Yahoo! on CTR rates.
Today, Bing’s CTR is 75% higher than Google’s.

Let’s [...]

Let’s all turn (RED) for the World AIDS Day

(RED)™ is a simple idea that transforms our collective power as shoppers into a financial force that helps those affected by HIV in Africa. To date, $140 million has been generated and 4 million people have been helped through Global Fund programs that (RED) supports. When you choose to buy products from (RED) partner companies [...]

Friending brands on social media

Today, consumers rely on social media sites as much as company websites for product information. They’re also seeking for a more personal online interaction with brands and perhaps establish a closer rapport with a company’s online brand representative.
A recent survey from Razorfish “FEED: Digital Brand Experience Survey”, polled US Internet users who have ever ‘friended’ [...]

Social Media ROI: Socialnomics by Erik Qualman

Erik Qualman is back with another outstanding video that shows great statistics about the usefulness of social media. Back in August we featured his video, The Social Media Revolution which revealed impressive data about the overall impact of the recent social media boom.
Many people/brands are still wondering how to measure and figure out their ROI [...]