Posts Tagged "Twitter"

Twitter’s Red Carpet Era- the real and the fake users

Barracuda Networks, a web security company, has recently released a new study about Twitter trends and the microblogging site’s growth over time. The company analyzed more than 19 million Twitter accounts-including real and fake ones- for frequency of use, tweets content, user-to-user interactions, and overall activity level by Twitter users.
Figures show that Twitter users are [...]

Facebook and Twitter mobile access rises

As mobile internet becomes more of a necessity to users, it is predicted that brand engagement with mobile services will be reflected in an increase in spenditure on mobile internet marketing.
According to figures from comScore, visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January.
The study found that [...]

Preliminary step to define your brand’s social media strategy

I’d like to go back to one of my blog posts from last week, Building Good Online Branding While Being Consistent, and discuss one very important factor that was kindly brought to light by Dominique Lahaix co-founder & CEO of Cairn Inc., a privately held software technology company.
His comment was the following:
Thanks for the article. [...]

6 Ways to bring your offline events into the online arena

Want to give your offline event more visibility and reach the masses?
Below is a list of activities to help you bring your physical event online by leveraging online tools like social networks and the likes.
BLOG
If you have a blog already, make sure you write about the given event well in advance and also a few [...]

Employees are an important asset to your social media strategy

A few months back we wrote a post discussing the importance of dedicating time to customers and how the rise of social media use can positively impact customer service as well as enhance interaction between brands and consumers.
This still holds true as we haven’t stopped witnessing great efforts on behalf of brands, for instance, @WholeFoods, [...]

A bird’s eye view of the Social Media industry

The following data is a compilation of social media statistics put together by Econsultancy showcasing the most significant facts and figures surrounding networking sites such as Facebook, Twitter, LinkedIn and online activities such as blogging and photo sharing.
If you’re a newcomer or are beginning to consider taking a plunge into the social media arena and [...]

88% of brands rate social media very important to business

New figures from the Internet Advertising Bureau’s Social Media Council revealed that 88% of UK brands rated social media as important to their business.

The study also shows that advertisers are planning to allocate between 6 and 20% of their digital marketing budgets to social media this year, compared to just 14% in the previous year.
The [...]

Tips to exploit Google’s real-time search

(image credit: www.searchviews.com)

So far Google’s real-time search has proven quite effective for many of us. For those who are pursuing social media as part of their online marketing campaigns, Google’s real-time search capability is certainly a strong point in favor.
What marketers should be considering right now is that having an active role in social media [...]

What NOT to do in Social Media

Social media marketing strategies take planning. In order to have successful conversations with customers, you will need to dedicate a lot of time connecting to them, interacting with them and engaging with audiences in the right way.
Many things can be done the wrong way if not embraced properly and your brand or product can be [...]

Increase brand visibility on Facebook and engage with fans and prospects

If Facebook were a nation, it would be the world’s most populous after China and India, was the phrase used in The Economist on a recent article dubbed A World of Connections.
Average posts per user on the site exceed the 55 million mark and more than 3.5 billion pieces of content are shared every week. [...]