Publisher Simon & Schuster embraces video clips to promote their latest books, reports WebProNews. Videos on their authors and their lives are available at a YouTube platform and at bookvideos.tv. Displaying authors’ lives behind the scenes is an interesting way to promote books, but at 77 [...]
Posted in Video Advertising on June 18th, 2007
The Financial Times reported that advertisers spend more on UK residents than any other Europeans: an average of €82.46 was spent per Internet user over 2006, more than twice what advertisers spent on the average European Internet user (€39). It was also more than the average [...]
Posted in Search Engine Marketing on June 7th, 2007Ask.com is working hard to grow. They recently introduced a new interface trying to implement what they call the ‘three stages of search’ into one page. The general idea of Ask.com within the web community is that they have a lot of room for improvement on the advertiser side, but with these changes they might [...]
Posted in Search Engine Marketing on April 1st, 200777 View: The integration of printed advertisement into the Google AdWords program allows Google to test their bidding system for offline media. It indicates they will in the future use the same interface for every type of advertising, including radio and possibly webTV media. This will give marketers a clear overview of all their campaigns [...]
Posted in Search Engine Marketing on April 1st, 2007The annual report ‘the face of the Web’, issued by Ipsos, indicates an increasing use of video and social services over 2006. The research was conducted in Brazil, Canada, China, France, Germany, India, Japan, Mexico, Russia, South Korea, the UK and the USA.
According to 77 another sign of the Internet becoming the base of [...]
Joost, the Netherlands-based internet television service, has inked a distribution agreement with Warner Bros. Television Group (WBTVG), reports Digital Media Europe.
Joost.com has acquired a handsome list of channels, including Comedy Central, MTV, National Geographic, The Soccer Channel, Warner Bros. Records and Now Warner Bros. Television.
Earlier Joost announced they signed list of over 30 major [...]
Posted in Video Advertising on April 1st, 2007Take a look at the beta version of the new MSN Video site here. The Google Video and Yahoo Video competitor is trying to attract more viewers and keep them on the site longer. SeattlePI reports:
“The new design displays more videos higher on the page, in an effort to ‘improve the overall engagement of our [...]
Television and Internet are getting closer by to each other by the day, reports Silicon. But it seems that people only like the position in which they can watch television, and not the content of the medium itself. Sitting back beats leaning forward. As soon as the Internet is connected to a TV-like screen all [...]
Posted in Video Advertising on April 1st, 2007Advertising on video content is becoming simpler, but not necessarily more useful.
Adjustables, a new Dutch company, is now offering advertisers four simple forms of in-screen advertising. Marketers can choose from banners, a logo, picture-in-picture or a ticker text in the bottom of the screen. The ticker tape advertising is provided by Adjustables, but marketers [...]
Posted in Video Advertising on April 1st, 2007Marketing spend in the US is increasingly falling behind the number of viewers, when it comes to online video, eMarketer reports. At 77 we knew that there existed a misalignment in media advertising spend and media usage – see the following graph on the European market – but online video seems to quickly become the [...]
Posted in Video Advertising on April 1st, 2007
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