Posts Tagged "tv"

Offline marketing leads to online search

Spreading the marketing messages over various media remains important, according to recent

research by iProspect: it turns out that about two-thirds of online searches have been induced by an offline marketing message. What is more important, 39% of online searchers who are influenced by offline channels have [...]

Media merge, but audience fragments

As we all know, all media are merging: TV channels discover that content that was generated online could do well on a traditional channel as well. At the same time they transmit their content that was originally created for TV, online. Apparently it works both ways [...]

Viral video advertising: target young adults for results

According to a study by PEW / Internet, more than half of US online video viewers share the videos they appreciate with others. 77 asks: when was the last time you shared a TV show with someone else? Creating good online video content works for artists [...]

Street View cars: Google tangles with privacy in quest for user relevance, again

Google is expanding its image of the world: last week Gizmodo reported that Google now has its own espionage car fleet. For us at 77, a better developed image of the real world can lead to more and better marketing possibilities, provided that it is being [...]

European online advertising to double over next five years

Online advertising in Europe will double to over €16 billion over the next five years, Forrester’s research concludes. The study covered France, Germany, Italy, the Netherlands, Poland, Spain, Sweden and the UK and included surveys of both consumers and marketing firms: “The value of European online [...]

Veoh grows to become major online video player

Veoh, an Internet television company, has gained over 14 million users in six months. At 77 we think this demonstrates the demand for online TV, a market where the big players are starting to take form.
 
Joost and [...]

Huge growth in online video advertising

A quick report on the recent ‘Streaming Media Advertising 2003 - 2008: Market Spend by Avail, Brand and Content Category,’ by AccuStream iMedia Research. 77 sees the online video market grow at high speed, as expected by, well, pretty much everyone:

The market is forecast to grow [...]

Crucial metrics being introduced for measuring marketing results of video ads

The Interactive Advertising Bureau is putting together a team to develop guidelines for counting Web video audiences, reports TVWeek (although they call the organization Internet Advertising Bureau). This is necessary because there is no standard measure for this as of yet; some broadcasters count by number [...]

Numbers on combined TV and Internet usage soon available

The Nielsen Co is considering making the measurement of Internet usage obligatory for its TV rating households. For marketers this will mean a leap in insight as these numbers will provide ideas on how the use of Internet is intertwined with the use of ordinary TV.

[...]

Internet TV embedded in TV set?

TV on demand on the regular TV set is not far away: Joost, the Internet TV-on-demand service that is closely followed by 77, is now talking with hardware vendors about embedding the service in TVs or top sets, reports TechCrunch.

[...]