Posts Tagged "tv"

Europe Online: The three screens that will dominate according to Microsoft

Here are Microsoft’s latest predictions and highlights regarding the online’s current growth trends:

Almost 50% of Europeans now have an internet connection

9 hours per week spent on the web in 2008, up 27% from 2004 – more time than people spent reading print media, watching movies or playing video games

North South divide in Europe: Nordic countries [...]

Flash streaming available on TV

Although it received little press, England based Oregon has recently ‘released a technology feature that makes it possible for consumers to access and control Adobe Flash streaming video directly on TV,’ according to Digital Media Europe.
The option to watch streaming video on TV is a huge step [...]

Everything must go… mobile

Recent research by Nokia shows that a large part of tech savvy youngsters are moving their online activities to their mobiles. Where eMarketer is mostly focusing on the fact that user generated content is actively being shared, we are more impressed by the penetration rate [...]

Viral marketing more popular than TV advertising

Recent research in the Netherlands shows that young people are more positive regarding ‘viral marketing’ videos, than they are regarding television advertisements. The research was conducted among university students by De Vos en Jansen Interactive. Some of the most important results:
• One in four students are willing to [...]

Bebo opens video channels and shows… mostly trailers

Bebo, Britain’s most popular social network, announced the addition of video channels to their site. Partners so far include Channel 4, ITN, BSkyB, BBC, CBS, MTV, ESPN, and online networks such as Crackle, Ustream, Last.fm, and JibJab.
That seems like quite a bit of content, but many [...]

Google and Nielsen team up for TV ratings

Nielsen Co. will provide demographic data for Google to pair with their television advertisement viewer information, The New York Times reports. Together, the data will give much more insight into the way television marketing is experienced. Very valuable information in our eyes.

I like it!

Baidu introduces video ads on content network

Baidu, the largest search engine of China (by far, see table below) has started to show video advertisements on its content network, report both TechCrunch and China Internet Watch. Baidu has a tremendous market share of search engine use in China:

(table from China Internet Watch)

Baidu has access to approximately 160,000 websites in its advertisers program. [...]

Video content analysis: an update

As Clickz rightly points out, there seems to be a new company every month that promises to be able to automatically analyze the content of a video. This month, that company is called Digitalsmiths. The company claims to be able to analyze a video by scanning [...]

Audience prefers news as video content, wishes for short ads

When it comes to in-video ads, a study by Advertising.com and InsightExpress indicates that people prefer to watch shorter ads. Not a big surprise: people will usually want to watch as little advertisements as possible, when you ask them. 77 thinks the key lies in offering [...]

United Kingdom much more connected, but marketing should still be spread

Lower costs are driving UK citizens to the Internet and to their mobile phones, reports Ofcom. Compared to 2002, the average time spent online was up 158% to about 36 minutes per day. Time spent on the mobile phone (almost 4 minutes per day) was up 58%. ‘Time spent watching TV was down 4% at [...]