TiVo, the provider of technology and services for digital video and Amazon.com have set to introduce a ‘product purchase’ feature today that will bring the idea of home shopping to a different level and redefine the art of watching TV.

Starting now, both TiVo subscribers and Amazon customers will be able to shop for anything they see on television using their remote control. (FYI: service is only available for all subscribers except those using TiVo on DirectTV). So, everyone with a TiVo at home will have on their on-screen menu, the option to buy CD’s, DVD’s, books, etc, specially those promoted on famed talk shows like ‘The Oprah Winfrey Show’ or ‘The Late Show’ with David Letterman.

Basically, next time one of those presenters hold up and promote some kind of product during their show…‘click’ and you will get.

TiVo is offering a great opportunity to advertisers with this new feature and are on the brink of becoming pioneers of what could be the latest breakthrough in advertising technology for the television industry.