Posts Tagged "traditional media"

Online videos more popular than ever before?

Apart from Michael Jackson’s death and the Iranian elections, two news stories that greatly increased total time spent for online video in the month of June, July continued to prove to be a strong month with 21.4 billion videos viewed during the month.
According to comScore Video Metrix, 158 million US Internet users watched videos in [...]

Posted in Video Advertising on August 31st, 2009

Budget allocation favors online advertising over traditional

The new IPSOS Marketing and Media survey presented by MediaPost provides a certain breather for the new media industry as it reviews some specifics on what the online ad spending budget allocation looks like for 2009.
According to Martin Sorrell, WPP’s CEO and advertising guru, in an recent interview for one of Italy’s most read journals, [...]

Posted in Marketing Analysis on February 19th, 2009

Consumer response to ads, which segment has more of an impact

I just ran across an interesting marketing analysis, dubbed ‘Responsiveness to Ads Across Media,’ from MediaMark Research and Intelligence, which basically plots out the media in which Americans prefer to receive advertising from.
I guess we can all agree it is quite a quest to deliver the right message to the right audience at the right [...]

Posted in Marketing Analysis on August 19th, 2008
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