Posts Tagged "traditional advertising"

What works best for your business, Inbound or Outbound Marketing?

First of all, let’s start by identifying the difference between the two methods.
Outbound Marketing is basically the traditional way of doing marketing (push) via print, radio, direct mail, cold calling telemarketing etc. Its objective is to get the customer to take action; spend money on a product or service.
Conversely, inbound marketing (pull), could be claimed [...]

Social networks and search engines dominant vehicles for advertising in 2010

Not long after Bing’s launch back in May, a study by Chitika Research reported that its click-through rate (CTR) was 50% better than Google’s. Little has changed since that period. Similar results today report that the new search engine is beating both Google and Yahoo! on CTR rates.
Today, Bing’s CTR is 75% higher than Google’s.

Let’s [...]

How much do consumers trust advertising? Online advertising?

On a previous post we discussed about the importance of friend’s opinions when it comes to the decision-making process prior to buying a product.
The latest research from Nielsen together with the World Federation of Advertisers (WFA) reveals some insightful information about what consumers’ perception and appreciation of advertising is, across both traditional and non-traditional channels.
According [...]

Martin Sorrell on today’s global economic crisis: Is it over?

“We all feared a coming apocalypse, the end of the world. But this didn’t happen and never will. We are facing a very deep recession, one that’s worse in America more than any other part of the world, but the worst has already happened”.
This was Martin Sorrell’s, one of 100 most powerful executives in the [...]

Traditional vs. Internet advertising in 2009?

Internet advertising might become an island of stability in the midst of the world financial crisis. According to Barclay’s analysts, U.S. advertising revenue is forecasted to fall in 2009, with declines in most media but hitting newspapers and magazines the hardest.
Newspaper ad revenue is estimated to fall by 12% in 2009, while magazine ad revenue [...]

Google still believes in traditional advertising

We know Google has clearly established if not the most powerful and recognized brand in the history of online marketing. At least if anyone were to mention the word internet to me, the first thing that pops in my mind is Google, and I’m sure I’m not the only one out there (except some really [...]