Broadband will save us from depression and generate an incredible number of jobs. As weird as it may sound, this is what we have been hearing mostly in the western world over the past year. Several governments have included in their stimulus package a plan to increase the access to broadband internet with the hope [...]
Posted in Media News on June 3rd, 2009
In continuation to our intervention in BusinessMedia24’s half-day roundtable session which touched mainly on e-Commerce and the shift in consumption from the offline to the online, here’s the full extract I recently received from Francesco Marino, Business Media’s Publisher, which has also been published on the May issue of Top Trade Informatica.
Text is in Italian, [...]
Posted in e-Commerce on May 19th, 2009
77Lab is happy to welcome yet another distinguished Guest Blogger, Emil Abirascid (@emilabirascid). Emil is chief editor of Innov’azione, author of Imprese e start up and Percorsi dell’innovazione. He also writes for Nova – Il Sole 24 Ore and Wired Italia. A full profile is available at www.abirascid.com.
There is no doubt start-ups today leverage technology [...]
Posted in Other Marketing on April 21st, 2009
As reported by the BBC, current users of all versions of Microsoft Internet Explorer browser are currently vulnerable to getting hijacked due to a serious security flaw that has yet to be fixed.
It’s been reported that at least seven versions of the browser have been affected by this flaw and as many as 10,000 websites [...]
Posted in Media News on December 16th, 2008
We can say social media has been the biggest buzz topic this year, mainly due to its practicality and the fact that users find it convenient being on-the-move while at the same time communicating with friends, relatives and work colleagues through these networks. On the one hand, we’ve got the world globalizing, on the other, [...]
Posted in Mobile Marketing on December 15th, 2008
We can all agree that in time of adversity great ideas can come about and the online industry, as history shows us, can become quite innovative.
Advertising Age’s White Paper presents us with a complete study on recession-time case studies along with some of the most iconic online marketing campaigns that have succeeded during downturns from [...]
Posted in e-Commerce on December 11th, 2008
Let’s be clear, the issue of technology is clearly not the #1 issue with Sen. Barack Obama and Sen. John McCain, however, they both show to be disposed in resolving technology issues in America.
For more on this, check out the following links:
http://www.youtube.com/watch?v=INo69f7f8bo
http://link.brightcove.com
While Obama has many more supporters in the tech and Internet sectors in terms [...]
Posted in Marketing Analysis on November 4th, 2008
Nike has aggregated a new member to the family. It has developed a new gadget that traces, records and displays your running experience. The Nike+SportBand wrist device is the new way to get connected with your run and track your progress all at once. Reminds me a little bit of the FiatEco Drive concept. [...]
Posted in Other Marketing on May 8th, 2008
All I’m going to say is, I’m not entirely happy, but I can’t complain either. Steve Ballmer was in Milan yesterday at the Next Web Now! conference, and my goal was to get a picture next to him…not really the case. On the other hand, I was sitting on the second row right across [...]
Posted in Media News on April 24th, 2008
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