Posts Tagged "technology"

Let’s all Wave Goodbye to 2009

Before everyone takes off, hopefully to sunnier climes, for their Christmas holidays, we’d like to leave you with the Waving Goodbye to 2009 video produced by Whirled Interactive. It’s a year-end review, alla Google Wave.
The video runs through some big events of 2009 (mostly from a US perspective), starting with the heroic plane crash landing [...]

Posted in Viral Marketing on December 23rd, 2009

Print-to-digital conversion

One of the hottest topics recently is the shift of media consumption from offline to online. Many publications have shut-down, others have gone online-only in an attempt to adapt to users’ needs.
Truth is e-readers, iPhones, smartphones, the Kindle and other portable screens are changing and revolutionizing consumer reading habits, and the more new, fancy models [...]

Posted in Other Marketing on October 20th, 2009

Italians are the leaders in smartphone adoption

As previous data has shows us, much of the recent enthusiasm regarding smartphones has come from the US, where there has undoubtedly been a sudden increase in the sales of smart devices, driven by iPhones, Androids and BlackBerries.
Nielsen tells us that in the past year, the number of smartphone subscribers grew from 15 million in [...]

Posted in Mobile Marketing on September 17th, 2009

Digital Britain Unconference: Example of Social Media in Action

Broadband will save us from depression and generate an incredible number of jobs. As weird as it may sound, this is what we have been hearing mostly in the western world over the past year. Several governments have included in their stimulus package a plan to increase the access to broadband internet with the hope [...]

Posted in Media News on June 3rd, 2009

eCommerce: customers shift from offline to online

In continuation to our intervention in BusinessMedia24’s half-day roundtable session which touched mainly on e-Commerce and the shift in consumption from the offline to the online, here’s the full extract I recently received from Francesco Marino, Business Media’s Publisher, which has also been published on the May issue of  Top Trade Informatica.
Text is in Italian, [...]

Posted in e-Commerce on May 19th, 2009

Sustaining Innovation Ecosystem

77Lab is happy to welcome yet another distinguished Guest Blogger, Emil Abirascid (@emilabirascid). Emil is chief editor of Innov’azione, author of Imprese e start up and Percorsi dell’innovazione. He also writes for Nova – Il Sole 24 Ore and Wired Italia. A full profile is available at www.abirascid.com.

There is no doubt start-ups today leverage technology [...]

Posted in Other Marketing on April 21st, 2009

Warning: Internet Explorer is risking people’s security

As reported by the BBC, current users of all versions of Microsoft Internet Explorer browser are currently vulnerable to getting hijacked due to a serious security flaw that has yet to be fixed.
It’s been reported that at least seven versions of the browser have been affected by this flaw and as many as 10,000 websites [...]

Posted in Media News on December 16th, 2008

Mobile Social Media users bring the world together

We can say social media has been the biggest buzz topic this year, mainly due to its practicality and the fact that users find it convenient being on-the-move while at the same time communicating with friends, relatives and work colleagues through these networks. On the one hand, we’ve got the world globalizing, on the other, [...]

Posted in Mobile Marketing on December 15th, 2008

Holiday online shopping has brought hope in times of adversity

We can all agree that in time of adversity great ideas can come about and the online industry, as history shows us, can become quite innovative.
Advertising Age’s White Paper presents us with a complete study on recession-time case studies along with some of the most iconic online marketing campaigns that have succeeded during downturns from [...]

Posted in e-Commerce on December 11th, 2008

Obama and McCain discuss Technology

Let’s be clear, the issue of technology is clearly not the #1 issue with Sen. Barack Obama and Sen. John McCain, however, they both show to be disposed in resolving technology issues in America.
For more on this, check out the following links:
http://www.youtube.com/watch?v=INo69f7f8bo
http://link.brightcove.com
While Obama has many more supporters in the tech and Internet sectors in terms [...]

Posted in Marketing Analysis on November 4th, 2008
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