Recent reports say AOL is branching off to create specialized websites in order to reach a wider audience. Because internet users have become more and more, let’s say, picky, in terms of where they search and what they search for, it is best to adapt to them than to try and shape up people’s minds.
So [...]
Nielsen Co. will provide demographic data for Google to pair with their television advertisement viewer information, The New York Times reports. Together, the data will give much more insight into the way television marketing is experienced. Very valuable information in our eyes.
Posted in Video Advertising on October 26th, 2007
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Brilliant, thanks for the heads-up