Today Amazon.com announced the launch of its Video on Demand online store where users will be able to pick over an array of 40,000 movies and television programs right off the bat.

You choose, you order, it streams.

Clearly it’s a lot better than most internet video stores, won’t name call, which require you to chill in front of your computer for hours before you succeed to download onto your hard drive. You’ll find that the majority of people don’t have the time or patience to sit around and wait for downloads to complete.

“Our goal is to create an immersive experience where people can’t help but get caught up in how exciting it is to simply watch a movie right from Amazon.com with a click of the button,” claims Amazon’s digital media VP, Bill Carr. I couldn’t have explained it better.

To support high quality streaming and downloading, Amazon.com has partnered up with Sony as a start, in order to enable its Internet video store into the Sony Bravia TVs, through Sony Bravia’s Video link device. Other deals will be on their way in conjunction with other manufacturers and Internet devices.

Some cool features:

Less downloading time

You can store all your video selections in “Your Video Library”

You can log on to any computer, anywhere, or device and be able to access the desired video

2-minute previews will begin running the moment you visit the title of your selection

No Commercials!