Vodafone is determined to introduce flat fees across Europe: one of the conditions 77 saw for the explosion of the use of mobile internet, and mobile marketing consequently, is being met.
The Clickz network reports this from their Advertising in Social Media forum. They further report that other mobile network providers in the US are not [...]
Posted in Mobile Marketing on April 1st, 2007
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Yahoo is taking social advertising very seriously. It has recently hired two scientists in the fields of economics and sociology. Yahoo is investing a lot in research lately and seems to want to obtain a better understanding of the world behind the Internet. Their scientific approach might lead to new ways of advertising through their [...]
Posted in Social Marketing on April 1st, 2007
Yahoo will take care of the largest part of the advertising sales on social network Bebo, reports Time. Bebo is the largest social network in the UK, and third most popular in the US after Facebook and MySpace. The major social networks seem to be divided now, as Google and Microsoft earlier partnered with MySpace [...]
Posted in Social Marketing on April 1st, 2007
For the social marketer with no patience and / or a bad product, the solution is simple: for a few hundred dollars you can buy as many online friends as you like. Friend trading sites – also called friend trains – such as mysocialmarketing.com and friendfrost.com offer instant popularity on the web. They claim they [...]
Posted in Social Marketing on April 1st, 2007
Music record labels are trying to convince the users of social networks to advertise their goods for free, Reuters writes on MSNBC. At 77 we’re not convinced the record labels will be able to have the youth working for them. Not after years of threats of hunting them down for the illegal music they distributed [...]
Posted in Social Marketing on April 1st, 2007
Hello Marcello, Thank you very much! It was great having you here at 77. You have a...