Posts Tagged "social"

Microsoft’s “i’m” campaign supported by paid evangelists

Microsoft turns to paid social advertising. For its socially based i’m campaign it’s recruiting ‘evangelists’ on student campuses to promote using it. 77 feels that viral advertising is better when it’s not paid for, but their angle of supporting good causes just might make up for [...]

Search Engine Innovation

Lee Odden of TopRank blog posted a short report on the Search Engine Innovation debate at Search Insider Summit. It explains the way Yahoo is going, as Ron Belanger of Yahoo said their focus points were:

Getting search to mobile
Social search - revealing a whole new set of search results.
Better understanding user intent - Yahoo Mindset [...]

Annual research into Internet usage: strong increase video and social sites

The annual report ‘the face of the Web’, issued by Ipsos, indicates an increasing use of video and social services over 2006. The research was conducted in Brazil, Canada, China, France, Germany, India, Japan, Mexico, Russia, South Korea, the UK and the USA.
According to 77 another sign of the Internet becoming the base of [...]

77Lab SEM SEO New Media Event list

New Media Marketing Events Calendar
Here we will keep track of upcoming events for you. The following is an extensive list of events, expositions and conferences in the New Media Marketing world:

Date

Event

Location

77Material

May 29, 30 2007

SES Milan

Milano

presentations

Oct 1, 2, 2007

SMX Local & Mobile

Denver

October 2, 2007

ClickZ Specifics: E-mail Marketing

New York

Oct 16, 2007

IAB [...]

Social Advertising going too far?

Would you give away the private phone number of a friend to play a practical joke on her? American entertainment channel A&E is trying to convince people to do just that, promoting their new series of the Criss Angel MindFreak show. Visitors of the advertising site are asked to leave the first name and phone [...]

Marketers advertise on social networking sites but users are hardly interested

Many agencies advertise on social networking sites, mostly to increase brand awareness and drive traffic to their sites. It is part of their strategy of being able to be found on the Internet. But according to this eMarketer report, users of these networking sites are hardly searching for products or services. They only use these [...]

Facebook opens doors to private developers and marketers alike

Online friends network Facebook is allowing its users to develop any sort of applications on their own pages, even advertisements. This creates a very open environment and we at 77 think it will help advertisers reach their audiences far more easily. It basically provides a ready-made social structure for free and freely accessible for marketers, [...]

Report: marketers go for video in viral marketing

Marketers appear to believe video is the best way to start a viral marketing campaign, reports eMarketer today. According to 77, the results of the researches indicate big opportunities for mobile viral campaigns, although this method was not yet covered in the report.
Key points:
more than 60% of viral ads initiated by advertisers are video, [...]

Teenagers all over Internet but hard to advertise to

Online teenagers are more than willing to work together with advertisers. As 77, coincidentally, reported yesterday, online youth is very willing to put branded content on social sites as long as they are approached in the right way.

Clickz commented today on a white paper issued by Alloy Media and Marketing. The white paper in turn [...]

Viral advertising best practice: The Fall Out Boy Honda Civic tour

Nothing better than a spokesperson that really loves the product he is representing: brands should just find the famous people that like their product and an instant viral / social campaign is born. The Honda Civic Hybrid is such a favourite of the members of the band Fall Out Boy that they not only agreed [...]