Posts Tagged "social"

Facebook applications a potential gold mine for marketers

Creating a good Facebook application (widget) can do wonders for your website, VentureBeat reports. 77 sees this as a very cost effective method of drawing customers. But, like a good search engine advertisement, the method seems only applicable for certain companies and services: the application must [...]

Facebook also big on search

It turns out that Facebook is one of the largest search engines online. The social network claims to process over 500 million searches per month, effectively making it a top 20 search engine in the world in terms of numbers of search. In the view of [...]

Both Google and Yahoo are working on their own social networks

Google and Yahoo are both investigating the possibility to open a ‘next generation social network’, reports TechCrunch. With the increasing use of social networks – and for 77 the increasing value to marketers – this interest is understandable. On Yahoo Mosh, not much is known yet. [...]

Face of T-Mobile attracts 150.000 involved followers on her Hyves page

Wendy, the face of T-Mobile in the Netherlands, has attracted hundreds of thousands of members of the popular social network Hyves to her page. Wendy was created solely for this campaign and now has almost 30.000 ‘friends’ on the network. We at 77 think this is [...]

Widgets are the marketing vehicle of the kids of today

WebProNews reports that kids these days are very enthusiastic about the ‘widgets’ on Facebook, regardless of whether these programs are sponsored by marketing or not. According to 77 a sign of changing times since young people have had the image of being hard to persuade for [...]

Hyves: The Dutch sensation opens up

It’s about time we dedicated an article on 77 to Hyves. The Dutch company has such a strong presence in the Netherlands that, according to Hyves frontman Raymond Spanjar, myspace introduced their services in other European countries first before trying the Netherlands.

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Eday conference Amsterdam: video

Dutch site Emerce reported from the Next Web Conference in Amsterdam. 77 liked this video where Marc Canter (CEO Broadband Mechanics), Jeff Clavier (SoftTech VC) and Dick Hardt (SXIP) shine their light on coming takeovers, hypes and new developments. Broadband Mechanics is currently introducing People Aggregator, a tool to combine all social networks a person [...]

Book publishers into social network advertising

Book publishers turn to online social networks to advertise books that get little offline press coverage, reported MarketingVox today. We at 77 think that appealing to the opinion makers of today – bloggers, social networks – is an excellent way to overcome unenthusiastic press coverage. A [...]

Last.fm bought by CBS

At 77 we think that vertical collaboration or conglomeration just might be the future for online radio. The problems – mostly disagreements about the price to pay for broadcasting songs – now lie mostly between the producers and the broadcasters of the music. So this is [...]

Microsoft’s “i’m” campaign supported by paid evangelists

Microsoft turns to paid social advertising. For its socially based i’m campaign it’s recruiting ‘evangelists’ on student campuses to promote using it. 77 feels that viral advertising is better when it’s not paid for, but their angle of supporting good causes just might make up for [...]