Social media marketing strategies take planning. In order to have successful conversations with customers, you will need to dedicate a lot of time connecting to them, interacting with them and engaging with audiences in the right way.
Many things can be done the wrong way if not embraced properly and your brand or product can be [...]
Though many marketers may still be going through the adaptation curve and slowly beginning to shift some of their marketing efforts to leverage social media tools and networks, other senior marketers- 81% – according to a new research from the Society of Digital Agencies, are expecting an increase in digital marketing projects.
45.4% of respondents worldwide [...]
Facebook has once again shown it is playing catch-up to Twitter in the functions department, with the soft launch of its new retweet-like function: “via”.
So far, Facebook has received many criticisms for not finding their own way of doing things, however, our take is that, if it facilitates sharing and diffusing information, why not? Plus, [...]
New interesting figures about UK online display ad impressions from a new comScore study revealed that social networking sites account for 13.8 billion display ad impressions in August 2009, nearly 25% of all display ads viewed online.
Telecommunications was the most prominent industry in the list of categories of UK advertisers on social networking sites. Telefonica [...]
Mobile social networking is taking off and many businesses are beginning to analyze the potential business opportunities mobile social media have to offer.
This evolution has made way for the emergence of new applications such as FourSquare, Yelp and GoWalla, as pointed out by Jeremiah Owyang. So what can these mobile social networks do to tap [...]
According to Nielsen statistics, Facebook was the #1 social networking site advertised on by 10 of the 13 industries when ranked by display ad impressions.
It is obvious that this increase in investment on Facebook has gotten rid of any misconceptions advertisers may have had in relation to online advertising and its effectiveness.
Time Americans spent on [...]
Tuesday evening 77Agency along with C&M Media PR and Facebook hosted an evening of Social Media Marketing for Fashion and Luxury Brands in New York. The event was held at Soho House and had a great turnout with many curious fashion marketers excited about the new possibilities social media can offer for their brands.
C&M Media, [...]
I’m not sure whether I agree with this new concept of ‘buying your friends’ on Facebook or not.
Apparently, uSocial came up with a solution that helps brands attract between 5,000 to 10,000 new friends and ‘appear’ more popular on the social network site.
By paying them $654.30 or $1,167.30, the ad firm will target people and [...]
As past data shows us, social networks have become an increasingly appealing channel for advertisers looking to make the most out of their online marketing efforts.
A unique aspect about social networks is that they offer the ability to identify and reach the exact target audience while facilitating interaction between brands and existing or potential customers. [...]
A couple of weeks ago I wrote a post that started off with the following phrases: Social media for some people is just a fad. Many believe it’s a quick, easy way to go about reaching a goal and that’s it. Been there, done that…neeext!
Today, I stumbled upon an outstanding video (embedded below) by Erik [...]
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
77Lab is proudly licenced under a Creative Commons Licence.
i am often bumping about the internet almost all of the day as a result I choose...