After the success of our previous event on the 18th February, we now confirm our second forth coming event for this year!
Social Media: Maximising your brand presence on Facebook, YouTube and other social networks is the title of our upcoming event to be held on the 31st of March, from 4pm to 7pm, at the [...]
As mobile internet becomes more of a necessity to users, it is predicted that brand engagement with mobile services will be reflected in an increase in spenditure on mobile internet marketing.
According to figures from comScore, visits to social networking sites Twitter and Facebook via mobile internet browsers showed triple-digit growth during January.
The study found that [...]
Social Media has created ample opportunities for marketers to distribute high quality content, as well as added entirely new opportunities for collaboration and interaction between businesses and its customers.
However, in order to capitalize on this rising trend, companies must develop comprehensive social media advertising strategies to attain their goals. Such principle applies not only to [...]
A recent study by the Network Solutions and University of Maryland’s Business School revealed that social media adoption by small business has now doubled from 12% to 24% in the last year.
Among the numerous online initiatives that were measured in the study, having a company page on a social networking site had the highest adoption [...]
Below is a great piece of work produced by Jesse Thomas with all kinds of internet stats collected from several sources and put together into this dynamic video.
Besides the mind-boggling figures from social media networks such as Twitter and Facebook, other remarkable numbers in the video include:
* 1.73 billion Internet users worldwide as of September [...]
First of all, let’s start by identifying the difference between the two methods.
Outbound Marketing is basically the traditional way of doing marketing (push) via print, radio, direct mail, cold calling telemarketing etc. Its objective is to get the customer to take action; spend money on a product or service.
Conversely, inbound marketing (pull), could be claimed [...]
The three new media companies will host a series of social media events in central London, presenting marketing professionals with the latest opportunities, techniques and tools available to manage social media and mobile campaigns.
Following a successful run of seminars hosted by 77Agency and B!Digital in 2009, business social network Viadeo has decided to officially join [...]
I’d like to go back to one of my blog posts from last week, Building Good Online Branding While Being Consistent, and discuss one very important factor that was kindly brought to light by Dominique Lahaix co-founder & CEO of Cairn Inc., a privately held software technology company.
His comment was the following:
Thanks for the article. [...]
Want to give your offline event more visibility and reach the masses?
Below is a list of activities to help you bring your physical event online by leveraging online tools like social networks and the likes.
BLOG
If you have a blog already, make sure you write about the given event well in advance and also a few [...]
It’s a well-known fact that social media is growing rapidly and certainly going global as more and more users engage and businesses embrace them.
As time goes by, it’s interesting to see how social networks have evolved, the new developments being made and how users are engaging and participating in the social Web.
Below is another great [...]
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