Leveraging Social Capital has become a target for corporations; for one it helps interact and appeal to customers, on the other hand, the mass appeal of making connections online makes social networking an attractive channel for businesses that want to extend their word of mouth reach, brand awareness and influence.
Business social networks that are niche [...]
They have invaded all the spaces of Internet: personal web pages, blogs, websites, social networks, etc. Today, widgets are an essential component of the Internet, having even found new playgrounds such as our desktops and mobile phones for which the company Goojet offers widget solutions. After that, 2007 was even called the “Year of the [...]
Posted in Social Marketing on October 3rd, 2008Everyday individuals go online for various reasons. Email, research, music/photos downloads, sharing, chatting, etc. One thing that’s true, social networks have become part of people’s lives.
There are numerous social networks out there that have successfully broken down barriers and are now connecting people everywhere. And it is due to this connectedness that brands today have [...]
As of recently, 77Agency and Italy’s most innovative and original radio station, RadioDeejay, joined forces to enable the launch of their official YouTube channel featuring music videos, songs, podcasts, blogs, photos and the radio’s very own programs.
As the most trafficked radio website in the country, Radio Deejay’s creation of its personalized YouTube channel serves also [...]
Worldwide statistics of social networking usage were recently released by comScore indicating the rate of growth by region of the world between 2007 and 2008.
Before I show you the chart though, I want to highlight the fact that on a worldwide scale the use of social networks increased at a 25% rate compared to last [...]
I was browsing through Mashable today and came across an interesting article which neatly gathers up all there is to know about OpenSocial. As we know Open Social is Google’s platform for a universal API suitable for all existing social networks.
The article is quite useful because it gathers up a total of 13 Open Social [...]
Is this where we’re heading? A colleague of mine showed this video to me at work today, thought it was quite funny, however, makes you ponder on the reality of things.
I like how it’s plotted out and how all the Sn’s try to bash one another.
I’d like to know how many of you feel like [...]
I am in love with Facebook. I have discovered this Social Media only at the end of 2007…and I immediately understood that it was exactly what I was looking for…yes and what is it that I was looking for without really knowing it?? I only realized once I got it…:)
Facebook’s simple and intuitive interface gave [...]
One problem with current social networks is that they require us to build social networks and interact with our ‘friends’ within the world built by the social network architects. These walled gardens may soon be a thing of the past as Google looks to open up the social web and let users interact with friends [...]
Posted in Social Marketing on May 22nd, 2008
Believe it or not I have lived 31 years of my life without the need (and almost the knowledge) to belong to any social network. Well, this is almost true, except for the fact that I have been registered to Linkedin for several years already, however, is Linkedin considered a social media?
Then last [...]
Get the latest news, insight & comments
from the 77Lab delivered to your mailbox.
Our fast-track new media training program for top business & marketing graduates.
77Lab is proudly licenced under a Creative Commons Licence.
Hello Marcello, Thank you very much! It was great having you here at 77. You have a...