Until recently, Facebook was a confusing network for brands. A vast number of people including companies and marketers weren’t sure what the platform was all about, or the difference between a page, sometimes called public profile or a group. Fortunately, Facebook’s recent changes to make pages seem more like public profiles by granting them the [...]
Posted in Social Marketing on June 8th, 2009Many recent studies have proved that marketers employ some form of social media to market and promote their businesses. Twitter, blogs, LinkedIn and Facebook (in that order) are amongst the most popular networks often used by marketers according to a report by Michael Stelzner.
Some of the questions marketers raised about social media included, ‘What are [...]
Posted in New Media Tips on April 15th, 2009One of the things I liked about Highlander the movie (apart from the Queen soundtrack) was the fact that after everyone assumed they (the immortals) were dead they had the possibility to start a new life with a new identity. It’s a good thing the movie took place in the 80s because today this fact [...]
Posted in Social Marketing on April 10th, 2009In the coming days Facebook will be rolling out some significant changes to its homepage and the way News Feeds are presented.
As an attempt to increase user engagement and keep information flowing, the folks at Facebook are tweaking the homepage allowing users to see what their friends are up to along with the latest conversations [...]
The digital world has been measured.
The global online audience has surpassed the one billion mark, according to comScore.
“It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third [...]
It’s free and anyone can join!
More than 150 million active users
Average user has 100 friends on the site
More than 2.5 million users become fans of Pages each day
2.6 billion minutes are spent on it each day (worldwide)
More than 15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each month
Can [...]
Posted in Social Marketing on January 13th, 2009On one of our previous posts we introduced Facebook Connect, Facebook’s new feature that allows users to use their Facebook identity to access third party websites, plus share their online experience with friends and colleagues all over the Web.
Today, 77Lab has launched Facebook Connect taking the social networking experience one step beyond.
For example, you can [...]
Posted in Social Marketing on January 12th, 2009Leveraging Social Capital has become a target for corporations; for one it helps interact and appeal to customers, on the other hand, the mass appeal of making connections online makes social networking an attractive channel for businesses that want to extend their word of mouth reach, brand awareness and influence.
Business social networks that are niche [...]
They have invaded all the spaces of Internet: personal web pages, blogs, websites, social networks, etc. Today, widgets are an essential component of the Internet, having even found new playgrounds such as our desktops and mobile phones for which the company Goojet offers widget solutions. After that, 2007 was even called the “Year of the [...]
Posted in Social Marketing on October 3rd, 2008Everyday individuals go online for various reasons. Email, research, music/photos downloads, sharing, chatting, etc. One thing that’s true, social networks have become part of people’s lives.
There are numerous social networks out there that have successfully broken down barriers and are now connecting people everywhere. And it is due to this connectedness that brands today have [...]
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